"Campaign development is a collaborative process with each of our brands; and every brand has its own core learnings and best practices… but what works best for individual brands and their corporate campaigns doesn’t always translate to our cobranded, discounted model. In some instances we need to challenge best practices …

"For our clients, winning means revenue. We chose Lyris as our email solution provider because it empowers us to work efficiently and drive continual improvement in our campaigns and delivery. We are able to continually deliver value to our clients and impact their bottom line, demonstrated by customers like Dianes …