"We work in very niche vertical markets and we needed the ability to market to these niche customers, often across a broad range of price points, to meet their business needs. With Lyris HQ we could be very targeted and put each customer through a tailored sales funnel."

"Campaign development is a collaborative process with each of our brands; and every brand has its own core learnings and best practices… but what works best for individual brands and their corporate campaigns doesn’t always translate to our cobranded, discounted model. In some instances we need to challenge best practices …