“The customer is at the heart of everything Softcat does, so having a tool like LinkedIn Sales Navigator really enables us to build deeper relationships with our customers.”

“Social selling is taking out the pitching component of sales. You’re creating conversations about your product and services which organically can produce sales conversations.”

“We’re looking at rolling out Sales Navigator licenses to our entire team, and our other country operations are interested in following our program. The results we’re seeing show that Sales Navigator is helping to improve both awareness and market share, and this justifies a wider adoption as soon as possible.”

“LinkedIn Sales Navigator is our number one tool, and the best investment we’ve made in our sales team. It not only helps us prospect and look for new business, but it also helps our reps be the best prepared they can be when working with their clients.”

“LinkedIn provides the only data set that allows us to understand the intricacies of a person’s professional career, their interests, their aspirations, to help us really focus on what they care about.”

“The most impressive results come when they start posting content. Search has been hugely useful, but there’s also an appetite amongst our reps to take things to the next level and become thought leading contributors.”

“I used Sales Navigator’s Advanced Search to locate the right contact for Telematics and Infotronics at one of India's leading auto manufacturers. The right contact came up as the very first search result, and the executive responded to my insight led InMail to set up a meeting, uncovering a large …

“With the updated data lists on LinkedIn, it’s easier to target the CEOs of businesses that I’m targeting for cloud solutions in China. It has really shortened the sales cycle.”

“So we've reduced sales cycles … 30 [to] 60 percent, which has been huge for us when you consider [it’s usually] 12 to 18 months. If you can condense that to four to seven months, that's a big deal.”

“[Sales Navigator] has cut my search time virtually in half… Once I find the organization that I’d like to target, I’m able to go into Navigator and save the account and then also find out the specific names and titles of those individuals and save those as ... leads.”

“There’s no question that Sales Navigator gets me the information I need as quickly as I need it to make effective decisions.”

“I don’t really know how I would do my job successfully without it today.”

“We’re able to use LinkedIn Sales Navigator to see the kind of posts that clients are posting, what they’re interested in, the conversations that they engage in and use these as a mechanism for us to start a conversation that can lead to a relationship.”

“No one else has access to the type of data LinkedIn has. By syncing with our CRM, it gives us the opportunity for it to be the most up to date system on the planet.”

"Over the phone, you don’t have the benefit of seeing somebody face-to-face and picking up on body language or other cues. Those small bits of information on LinkedIn make the conversation a little more human and a little more connected.”