“Our cost-per-view has been very competitive across the board. It’s not only more cost-effective to run LinkedIn video ads, but we can also target the specific audiences dictated by the campaign’s content and strategy, rather than casting a wide net.”

"What's really impressed me throughout this journey has been the collaboration between my team, our agency and the team at LinkedIn. It included planning together, executing together, optimising together and learning together. It's a partnership that goes beyond just one single campaign and we're already expanding this approach to other …