“LinkedIn is a high-value marketing channel that is equally effective for broad-based awareness and targeted conversions. Its unique targeting capabilities and rich behavioural insights enabled us to engage an audience of commercial value.”

"The content on our LinkedIn Company page is shared frequently by our followers, and their own connections are increasingly sharing and reading our updates. It’s exactly the kind of engagement and viral reach we envisioned for ADP – instead of an inside-out, ‘let’s shout it from the mountain top’ approach, …