“A GSK that’s known for innovation is a GSK that has better access to investment, better access to talent, and is better able to build the partnerships to advance medicines, vaccines and other treatments. The awareness this campaign is generating will give LinkedIn a growing role in our marketing mix.”

“Conversation Ads give us the ability to reach our most important audiences in ways that have never been this efficient. For campaigns in the future, it shows how you can deliver personalization at scale, and really help our sales teams capture those who are most interested in an automated way.”