“MUFG began proactively elevating its branding activities to refect the breadth of its global footprint. To address this, we embarked on a group-wide project in 2014 to unify our brand identity. This involved a revamp of all our digital brand assets. Our corporate website has been transformed into a content hub with stories that synthesised the ‘why’ and ‘how’ of the business. Digital marketing was our next big step and by working with LinkedIn, we’ve seen good results.”
"Not only has our LinkedIn group given AICPA members a place to gather online, it’s helped us raise awareness of our brand. And we can highlight our resources to members we might not be able to connect with otherwise, since LinkedIn is where our members are spending time."
Kenshoo is the leading technology platform for brands looking to plan and activate effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands.
Marin Software Incorporated (NYSE: MRIN) provides a leading cross-channel, cross-device performance advertising cloud for advertisers and agencies to measure, manage, and optimize more than $7.8 billion in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users search, social, and display interactions. Headquartered in San Francisco with offices in eight countries, Marin's technology powers marketing campaigns around the globe.
Founded in 2004, Facebook’s mission is to make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.