LiftLab is the first to integrate Media Experimentation for both online and offline spend with an Agile Marketing Mix Model (MMM) and deliver this with an action-based Forecasting Insights Dashboard so that you can pinpoint future optimal spend across channels, tactics, and campaigns to maximize your marketing ROI.
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers with transparent experimentation across all media channels and tactics and delivers ongoing actionable insights to increase efficiency and scale media for maximum growth. Measured experiments are powered by a marketing data warehouse that was purpose-built for analytics, providing a privacy-compliant place to store, manage and utilize valuable marketing data from across the business.
Learn more about Measured“Making “next dollar” spend decisions is the toughest part of managing digital media investments. We use LiftLab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.”
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