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"We run incremental lift tests to validate the output of the models. These platform lift tests ensure our CPA is always in line. Because of our confidence in the model and the experiments, we have become the trusted conduit for optimizing marketing spend across the organization."
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth for media investment decisions. The Measured Intelligence Suite provides marketers …
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