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18 Measured Case Studies

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  • Home Services Marketplace Discovers TikTokʼs Dramatic Impact on New Customer Acquisition

  • Incrementality measurement leads to 31% increase in revenue

    Gail BuffingtonVice President of Marketing & Analytics

  • Popular Skin Care Brand Optimizes Cross-Channel Spend, Adds $10M Incremental Revenue to Business

    Aurelian LisChief Executive Officer

  • Premium Home Goods Brand Finds Google Brand Search 94% Overvalued; Increases Total ROAS 13% via Reallocation

  • Bare Performance Nutrition Pumps Up Efficiency with Measured Incrementality Tests

    Devon BillyDigital Marketing Manager

  • Johnnie-O Reveals Meta Campaigns Perform 275% Better than Reported by Google Analytics

    Claudia LugmairDirector, Digital Marketing

  • Outerknown Increases Direct Mail ROAS by 40% With Audience Testing

    Josh GabbeSenior Director Ecommerce and Digital Marketing

  • Honeylove finds big growth opportunity with Pinterest - Geo Scale Test leads to 2X budget increase

    Owen BellVice President of Growth

  • Made In increases ROAS 182% with incrementality optimization

    Chip MaltCEO and Co-Founder

  • Leading Home Goods Brand Uncovers 4.8% Growth Opportunity with Pinterest Incremental Scale Test

  • Cross-channel analytics doubles online sales for fashion brand

    Rob TrauberChief Executive Officer

  • Johnny Was achieves 3X media efficiency by testing incrementality of Google PMAX

    Jordan RobersonDirector of Digital Marketing

  • Leading Automotive Brand Proves Value of Upper-Funnel Ads, Secures Marketing Budget Increase

  • Cross-channel media measurement and reporting leads to total sales increase of 53%

    Alex FahertyFounder & Chief Executive Officer

  • Home Goods Retailer Optimizes Catalog Campaigns to Achieve 187% Increase in ROAS(i)

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