"Leanplum has enabled my organization to A/B test new product features and messaging to increase daily engagement by 96% year-over-year.”
“In order to serve shoppers better, we need to understand and measure whether customers find changes we make to our products helpful. A platform developed by Leanplum has given us this ability to see how customers respond to small and large changes to our apps. The platform’s ease of use, coupled with some excellent support from the Leanplum team, has helped us to increase our rate of A/B testing and has enhanced our learning of customer behavior on apps.”
"With Leanplum, I can create a campaign, set the success criteria, and see ‘Oh no! My users’ retention is falling.’ I can add another metric, look at the retention curve matched up with the global population, and see that the campaign had an adverse effect of lowering retention — even though the goal was in-app purchases. It helps us have a better understanding of our business and the cause and effects that would otherwise be unavailable to us on the Braze platform."
"Our growth is critically dependent on getting users to come back to Via. With Leanplum, we accelerated our app A/B testing, and leveraged dynamic customer insights to improve retention.”
"Having the right tools to be able to A/B test on mobile allows us to focus on core feature development and push the product forward fast in an agile way. A tight feedback loop is essential to building something really powerful."
“It’s in our name, but we proved that bigger isn’t always better with tournaments. Our strategy for winning customers and elevating conversions leveraged Leanplum testing to improve our player experience.”
“In using Leanplum, we hope to continuously optimize the customer journey and create a more personalized and engaging app experience.”
"Leanplum's integrated platform for both push notifications and in-app A/B testing is far superior to managing standalone vendors. With its complete optimization solution and added support for email, Leanplum helps us deliver a great app experience to fuel millions of new connections."
"Leanplum enables us to engage with millions of customers using a multi-channel combination.The ability to segment users by region, and send promotions at the right time, has helped us deliver a personalized user experience and drive value to our business."
“Using Leanplum’s automated trigger and respond approach allowed us to re-engage with our customers in a personal and timely way that put the shopper right back at checkout, making it seamless and easy for them to convert.”
“Leanplum helped us set new revenue records. The best part is that we did this with zero client development – we just toggled the feature on via the Leanplum UI.”
"With Leanplum, we are able to manage push and in-app messaging — content featuring, targeting, and optimizations — entirely from our team focused on editorial and product engagement. Leanplum is our avenue for understanding how different mobile app users engage with different content."
“Leanplum has proven to be a complete and reliable solution to leverage CRM and Live Operations campaigns and tests. This supports both our day-to-day operational work, and our long term growth strategies.”
“We used Leanplum to test the effectiveness of emojis in push notification campaigns. In one of our tests, we saw an 81% lift in open rates and a 363% lift in revenue from the message with emojis.”
"Initially, onboarding was the focus, but we wanted to identify new engagement opportunities. Because Leanplum helped us improve our communication with users through push and in-app notifications, we successfully optimized the entire user journey leading to huge gains in revenue."