38 Leanplum Testimonials

“We know that a 10% improvement in trial or subscriber retention rates can have a larger impact on business than a 10% conversion lift in new user acquisition funnel. Leanplum has helped us identify and finetune parameters around retention to drive results.”

"Having the right tools to be able to A/B test on mobile allows us to focus on core feature development and push the product forward fast in an agile way. A tight feedback loop is essential to building something really powerful."

"Leanplum's integrated platform for both push notifications and in-app A/B testing is far superior to managing standalone vendors. With its complete optimization solution and added support for email, Leanplum helps us deliver a great app experience to fuel millions of new connections."

"We used to work with a complicated system of point solutions for A/B testing, Analytics and Lifecycle Marketing. The integration process alone took two quarters. However, the real challenge was maintaining and keeping real-time data in sync post-integration. For SmallPDF, we picked Leanplum because it has all three out of the box. This helped us to get value rapidly and freed our engineers to work on new features instead of dealing with ongoing maintenance issues."

“It’s in our name, but we proved that bigger isn’t always better with tournaments. Our strategy for winning customers and elevating conversions leveraged Leanplum testing to improve our player experience.”

"With Leanplum, I can create a campaign, set the success criteria, and see ‘Oh no! My users’ retention is falling.’ I can add another metric, look at the retention curve matched up with the global population, and see that the campaign had an adverse effect of lowering retention — even though the goal was in-app purchases. It helps us have a better understanding of our business and the cause and effects that would otherwise be unavailable to us on the Braze platform."

“I’ve had a great experience with the Leanplum Customer Success team. It was late at night and I had to create a campaign for the next day. I had questions that couldn’t wait and I sent a message to the Leanplum Customer Success team, hoping they would respond to me early in the morning. I was very surprised when I got the message back in a few minutes.”

"What makes Leanplum unique, and what we definitely double down on, is the Remote Configuration that allows Tilting Point to iterate on the actual mechanics of the game without having to rebuild the game."

"We chose Leanplum to drive our mission of empowering our users with the relevant legislative information they care about at the time and in the way that they want."

“Leanplum empowers us to easily set up messages triggered by individual user behaviors. By analyzing drop off in the funnel, we deliver personalized communication responding to user needs. These campaigns help drive engagement and close the trial-to-subscription gap, thus impacting overall revenue.”

“We used Leanplum to test the effectiveness of emojis in push notification campaigns. In one of our tests, we saw an 81% lift in open rates and a 363% lift in revenue from the message with emojis.”

"We saw a 14% increase in revenues after turning the promotion off. We went from no presence in the US to Top 5 Free in days and Leanplum was there to support our growth."

“Almost straight away using Leanplum’s holdout group functionality, we were able to (for the first time) understand the impact of our direct marketing campaigns on incremental sales. Through continuous optimization and testing, this feature has contributed to our 60% YOY growth in Monthly Transacting Users (MTUs).”

"We noticed a large number of users who reached the limits of their free usage but failed to buy a subscription. Leanplum helped us turn them into paying users."

"Our growth is critically dependent on getting users to come back to Via. With Leanplum, we accelerated our app A/B testing, and leveraged dynamic customer insights to improve retention.”