74 LeanData Testimonials

“We see LeanData as a critical piece of our larger strategy to make us more productive and efficient.”

"In my opinion, you cannot do an account-based strategy without the core functionality around lead-to-account matching. LeanData plays a massive role in quickly identifying and routing hot inbound leads to the correct account owner."

“When we began thinking of using the LeanData Attribution Module to fix this situation, we worked with Revenue Pulse to perform a ‘shootout’ comparing LeanData against attribution tools from Salesforce and Marketo. We were all blown away by the difference in accuracy, functionality, and flexibility delivered by LeanData. It was the obvious choice.”

“LeanData figured out an algorithm that literally saves us hundreds of man-hours. We now have a way to identify if our inbound leads already have relevant accounts in our system. LeanData helps us convert our leads into contacts and routes them to the appropriate sales rep.”

“LeanData has essentially created an ABM (solution) for us in Salesforce and the untapped potential that provides for us is immeasurable.”

“We noticed that oftentimes the first MQLs had the least influence. They were the employee who’s doing all the research. The second MQL might be the first MQL’s boss. Those senior level members of the buying committee may never score up, but they have the power to make the final decision. Our research showed us that there was definitely more than one Contact involved in our deals.”

"We are really excited about LeanData's approach. It's the role of atleast one or two people full time. There's no doubt about that."

"LeanData’s special sauce, that we love, is that individuals can be intelligently matched to the accounts that we care about; L2A matching allows us to look at leads in the context of accounts, which is what B2B cares about."

"With LeanData we’ve been able to change our team structure and provide our capable sales coordinators with opportunities to directly contribute to our company objective to drive growth. All this is possible because LeanData does a great job capturing sales cycle data."

“Before implementing LeanData, we relied on native functionality included in our CRM system to attach opportunities to a marketing campaign. This gave us a limited view as each opportunity was only related to a single campaign. With LeanData, we can visualize the full customer journey and pinpoint how marketing campaigns influence and win new business.”

“Our BDRs were probably spending eight hours a week just converting leads, looking up accounts and creating new records in Salesforce.”

"The LeanData-G2 Crowd integration helps our reps know which of their target accounts are now in advanced stages of research and consideration. We use it as a strong influencer in how we pursue these accounts."

“We couldn’t scale our business without LeanData. It’s really that simple. We need to understand all of the specific activities within our accounts, and LeanData allows us to do that. LeanData just makes sure everything gets to the right place.”

“It was just a manual process, and we have a very high volume of inbound leads."