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LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by enterprises and small & medium businesses across a diverse set of industries. Businesses that have found fitment with LeadSquared include educational institutions (EdTech businesses, colleges, universities, offline and online training institutions), financial services (insurance providers, loan providers, Fintech businesses), hospitals and wellness clinics, and hospitality businesses, among others.
Salesforce is powering innovation in sales, service, marketing, community, analytics, apps, and more. Salesforce also put aside 1% of their equity, 1% of their employee's time, and 1% of their product, and formed the Salesforce Foundation. These two key decisions have fueled their incredible growth, made them the global leader in CRM, defined the era of cloud computing, and inspired a new philanthropic model for all to follow. Thanks to their dedicated employees, partners, and the customers they serve, their industry-leading customer platform has become the world's leading enterprise cloud ecosystem. Industries and companies of all sizes can connect to their customers in a whole new way using the latest innovations in mobile, social, and cloud technology to connect with their customers like never before.
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“When we began thinking of launching Acko, we decided that we needed to invest in a good CRM tool from the very beginning. To us, as a new age startup, there were two important requirements Customization and scalability. Salesforce, being a big player in the market was one of our first choices. But we realized that we cannot make the tool work according to our requirements, and it would have to be the other way around. We are a fairly new company, and while some decisions are based on instinct, some are made as the result of experience and experimentation. We needed a tool that would allow us to conduct said experiments and that’s when we zeroed in on LeadSquared as it fit the bill perfectly.”
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