“In 2020, more SaaS companies will be implementing a mobile-first approach in their marketing strategies. Mobile optimization is crucial for any strategy and for any business since most people own a smartphone. Customers use their mobile devices to do pretty much everything, and SaaS companies are no different. Improving mobile apps and using mobile-first practices are key elements coming up in 2020.”
“The tediousness, significant time commitment, and lack of scalability meant that this type of lead generation often got pushed to the back burner.”