Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams. They make it easy to use intent data to create lists of in-market accounts and contacts, warm those contacts up with omnichannel ABM campaigns, and hand off a daily list of highly qualified leads to sales. The result is an automated, always-on, ABM engine that produces a flow of MQAs and 5X sales engagement compared with traditional B2B growth tactics.
“Propensity is developing features and best practices that will soon rival some of the Gartner quadrant leaders. It kind of feels like we have the best-kept secret for ABM.”
“Propensity ties intent data, contact data, and ABM execution tools in one place. I would recommend this platform in a heartbeat.”
“Propensity helps us direct outreach where it needs to go so we build meaningful relationships with the right people.”
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