"It’s usually a hassle to change marketing automation platforms, but with Klaviyo it was no problem at all. I actually did most of it myself—I didn't even really need my programmers to help me with it."

"The form builder lets us quickly and easily create forms and announcements that seamlessly link to our Klaviyo lists. We have great flexibility in triggering different forms, from device type to location to activity in Klaviyo and more. It is a gamechanger for anyone looking to build and engage a …

"A couple of summers ago, a guy came into the store and bought $105,000 worth of merchandise—knife blocks, hand-forged knives, steak knives. Klaviyo and RFM targeting helps us identify those segments and start to do something more like clienteling for VIPs, and still lets us sell a paring knife to …

“Klaviyo gives us the opportunity to automate the entire customer journey — from when people visit the website, add something to their cart, and purchase something, to post purchase with reviews and advocacy.”

“I think brands can easily flaunt that word ‘authenticity’ around, but we are what we are. We’d rather focus our campaigns on meeting consumer needs and letting the quality of our products speak for themselves rather than rely on sports stars to buy us credibility. We’re just ourselves and we …

“We were starting to plateau with our signup numbers a few months ago, so we optimized our form by creating different versions for desktop and mobile. It was a simple fix, but our submit rate went from around two percent to nine percent on mobile."

“With a recent earring-centric campaign that centered on this theme, we saw an open rate of more than 27 percent and 40 percent higher attributed revenue than our previously established benchmark for our strongest performing newsletters.”

“I used to be skeptical because I felt like when you send out emails, you’re just spamming people with content that isn’t relevant to them. Now I think that if you’re sending content that’s interesting, relevant, and personalized then it’s no different from marketing in person. You can’t ignore email …

"We look at the lifetime value of our customers, and we notice when people buy and make repeat purchases. If they’ve bought from Beyond Yoga before, they’re going to come back during this time because they know our products, they know the quality, they want to buy it for their …

“Set up your basic flows as quickly as possible. Don’t wait for the perfect setup of everything or the perfect design—just launch your first flows, so that you have data flowing in and then it’ll be time to optimize and do more. And don’t be afraid of asking questions because …

“Since using Klaviyo, we’ve seen email revenue double year over year because we’re providing more value to our customers by getting targeted with our messaging and more personalized with our content."

"It was an onerous and disjunctive process to split our sign-ups across our email and SMS tools. It didn’t allow for near real-time campaigns."

"We found that there would be a benefit to migrating all CRM messaging into Klaviyo. It would be easier to cross-segment and have all of the data all in one place."

"Our account pages were very utilitarian. They were not bespoke to our brand in any way."

"Setting up Customer Hub was painless. Klaviyo already has such a powerful segmentation tool, and now we can customize the Customer Hub experience based on segments. It’s definitely more dynamic than our prior solution."