"Our team couldn’t believe how easy Klaviyo was to use. It was so simple for us to go in and create sends without having to do SQL queries or understand a relational database."

"We approach segmentation from a bottoms up perspective, as well as top down. We identify behavioral and demographic cohorts and create messaging that speaks directly to their needs in a timely and relevant way. We also have broader messages aligning with our product roadmap and seasonality that we want to …

“Klaviyo’s analytics are so granular. They tell you what flows are generating revenue and what people do within a specific email—if you click on a profile, it’ll tell you if that person opened, if they clicked, if they made a purchase. There’s an entire trail of stuff Klaviyo tells us, …

"The SMS migration was really organized. We didn’t even have to work on it outside of the scheduled calls with our implementation consultant."

"The vast majority of brands should pick Klaviyo for email and SMS. It can do all the things they want it to do. It’ll go faster than competitor platforms. And there are probably 90 features you want that you’ll only realize Klaviyo has once you start using it."

“Our SMS platform wasn’t insights-based. To extract insights, we had to download the data and do analysis ourselves.”

"We have clarity on our data in Klaviyo and we can see what’s working. That makes it easier to get the brand to put more resources behind email and SMS marketing."

"Our entire marketing, finance, and operations teams have been thrilled to see the exact measurement of our results and efforts in Klaviyo, thanks to the integrations with Shopify, Eventbrite, and more."

"When customers connect with our brand, we aim to engage with them in ways that are most relevant and meaningful to their preferences."

"We wanted to be able to bring new loyalty members into our funnel and communicate with them with Klaviyo flows throughout their entire journey."

"The Klaviyo recommendations were so actionable. Every single suggestion came with a link to a help article that helped me set something up. I was able to implement everything by myself."

"We were doing all this analysis, and we had all these ideas for how to use RFM segmentation, but we needed a tool to help us act on these ideas and continue to scale."

"The biggest difference is really for us as a company. Our dev team is very hands off with Klaviyo."

"When I looked at how much our previous provider was costing us, I couldn’t believe it—especially given the functionality they didn’t have."

“Previously, we were not leveraging a lot of first-party data, and that was something that was very top of mind for leadership. This increasingly cookieless environment is really hard to navigate.”