94 Klaviyo Testimonials

"We look at the lifetime value of our customers, and we notice when people buy and make repeat purchases. If they’ve bought from Beyond Yoga before, they’re going to come back during this time because they know our products, they know the quality, they want to buy it for their friends, or they want to give it as a gift. They come back at a high frequency, so making sure they’re getting those personalized messages right is really important to us.”

“Ecommerce, in general, is definitely growing. And here at Living Proof, we hadn’t done much before our digital team started, so we knew there was a lot of groundwork to be done, but also a lot of revenue and a lot of different opportunities in the ecommerce world.”

“We wanted more than just an email marketing platform. Klaviyo’s native integrations were appealing because we wanted to pull in additional data to improve our company’s overall marketing strategies. We were also interested in Klaviyo’s AI and predictive analytics, which were tools we didn’t have on Bronto.”

“As we see other channels’ costs continue to increase, we know that Klaviyo is a way that we can connect with our most loyal repeat customers. Through our expansion into SMS, we are able to reach these customers in a more cost-efficient way. With SMS, we’re able to engage customers at critical points where they’re just learning about us and considering purchasing. During the holidays, we leaned on SMS to send reminders echoing our emails at times when customers were more likely to be on their phones than reading their emails.”

“Right now, our segments are by shopping habits—not by where customers are located. Using Klaviyo to geographically group our customers is something I want to do in the future—I want to make sure we’re saying the right things to our customers, based on their location."

“Making sure that our customers are seeing the products that they actually want has been a game-changer. We finally realized what we could do with SMS—and Klaviyo helped to take us to the next level.”

“In a previous company, I used another tool where it wasn’t possible to set the strategy and execute on these kinds of campaigns—we needed two people. I would set the direction, but someone else did the actual segmentation, building, and sending. But it’s so easy with Klaviyo, I can do it all.”

“In Klaviyo, we can get really granular with our targeting, whether we’re using campaigns or flows. We’ll send specific products or messages to our audience based on information we already know about them, which we learn through our customer data.”

“It’s obviously going to be something of a pain to switch platforms. But in our experience, everything about Klaviyo has been better—the features, the ease of use, and the value.”

“We knew, longer term, we wanted to partner with a company that was constantly innovating and that would also plug in seamlessly with our ecommerce platform.”

“Klaviyo provided us with a checklist, which made the process incredibly easy. We had constant contact with our onboarding coach who basically drew out an easy-to-follow path for us and guided us along it.”

“Our onboarding with Klaviyo was such a joy and just so simple.”

“Focus on your marketing automations and campaigns, and bring as many people into your email and SMS database as possible. Understand that you don’t own your Facebook, Instagram, or Google advertising performance—those platforms do. With these data privacy changes, more marketers realize they’re on rented land and they need to own as many brand assets as possible. The best brand asset that still exists is an email address or a phone number.”

“Our biggest challenge right now is getting people to continue seeing our ads. The messaging for the prompt that asks people to opt into tracking on these channels isn’t easy to understand. Opting in should allow us to see better ads that are more relevant. If I wasn’t familiar with digital marketing, I’d click ‘No’ 100 percent of the time because I don’t want anybody tracking me and following me.”

“MailChimp offered super basic email services. With Klaviyo, we can customize emails, automate flows, integrate with Shopify, and build excellent deliverability. The amount of emails that don’t go to spam is so important to us and Klaviyo handles this much better than other providers.”