“I used to be able to buy a ‘like’ for $.06. Then I could post to my page, and my content would be shown to those people. Now, I have to pay for my content to be shown to my own audience. If I spend $1, I want to make $1.50 back. Email is the most successful way to drive revenue. For what we pay for Klaviyo, we make that back multiple times."
“Klaviyo has been a major upgrade to our email marketing. The advanced segmentation, easy integrations, and high-level flows have made it easier to reach all of our customers at the right time with the most relevant content.”
“To continue to grow efficiently, you need distinctive communications your customer can relate to. Content is essential and we use it to engage customers in conversation at every touchpoint in their lifecycle.”
“Making sure that our customers are seeing the products that they actually want has been a game-changer. We finally realized what we could do with SMS—and Klaviyo helped to take us to the next level.”
“In a previous company, I used another tool where it wasn’t possible to set the strategy and execute on these kinds of campaigns—we needed two people. I would set the direction, but someone else did the actual segmentation, building, and sending. But it’s so easy with Klaviyo, I can do it all.”
“In Klaviyo, we can get really granular with our targeting, whether we’re using campaigns or flows. We’ll send specific products or messages to our audience based on information we already know about them, which we learn through our customer data.”
“It’s obviously going to be something of a pain to switch platforms. But in our experience, everything about Klaviyo has been better—the features, the ease of use, and the value.”
“We wanted more than just an email marketing platform. Klaviyo’s native integrations were appealing because we wanted to pull in additional data to improve our company’s overall marketing strategies. We were also interested in Klaviyo’s AI and predictive analytics, which were tools we didn’t have on Bronto.”
“We knew, longer term, we wanted to partner with a company that was constantly innovating and that would also plug in seamlessly with our ecommerce platform.”
“Klaviyo provided us with a checklist, which made the process incredibly easy. We had constant contact with our onboarding coach who basically drew out an easy-to-follow path for us and guided us along it.”
“Our onboarding with Klaviyo was such a joy and just so simple.”
“Focus on your marketing automations and campaigns, and bring as many people into your email and SMS database as possible. Understand that you don’t own your Facebook, Instagram, or Google advertising performance—those platforms do. With these data privacy changes, more marketers realize they’re on rented land and they need to own as many brand assets as possible. The best brand asset that still exists is an email address or a phone number.”
“Our biggest challenge right now is getting people to continue seeing our ads. The messaging for the prompt that asks people to opt into tracking on these channels isn’t easy to understand. Opting in should allow us to see better ads that are more relevant. If I wasn’t familiar with digital marketing, I’d click ‘No’ 100 percent of the time because I don’t want anybody tracking me and following me.”
“MailChimp offered super basic email services. With Klaviyo, we can customize emails, automate flows, integrate with Shopify, and build excellent deliverability. The amount of emails that don’t go to spam is so important to us and Klaviyo handles this much better than other providers.”
“Klaviyo gives us the opportunity to automate the entire customer journey — from when people visit the website, add something to their cart, and purchase something, to post purchase with reviews and advocacy.”