“Klaviyo blows away all the competition at it’s price point. I did about a week of research about ESPs & all roads were leading to Klaviyo.”
"It’s usually a hassle to change marketing automation platforms, but with Klaviyo it was no problem at all. I actually did most of it myself—I didn't even really need my programmers to help me with it."
“We really liked how, in Klaviyo, the data is set up as events and profiles as opposed to tables of data and SQL queries that you have to connect. That really opened things up for us. The only hurdle we really had to jump was how to wrap our minds around that new way of thinking. But it’s so great now. We’re able to look at email addresses as people and profiles as opposed to huge tables of data that we have to manipulate to get information. That was huge.”
“Making sure that our customers are seeing the products that they actually want has been a game-changer. We finally realized what we could do with SMS—and Klaviyo helped to take us to the next level.”
“In a previous company, I used another tool where it wasn’t possible to set the strategy and execute on these kinds of campaigns—we needed two people. I would set the direction, but someone else did the actual segmentation, building, and sending. But it’s so easy with Klaviyo, I can do it all.”
“In Klaviyo, we can get really granular with our targeting, whether we’re using campaigns or flows. We’ll send specific products or messages to our audience based on information we already know about them, which we learn through our customer data.”
“It’s obviously going to be something of a pain to switch platforms. But in our experience, everything about Klaviyo has been better—the features, the ease of use, and the value.”
“We wanted more than just an email marketing platform. Klaviyo’s native integrations were appealing because we wanted to pull in additional data to improve our company’s overall marketing strategies. We were also interested in Klaviyo’s AI and predictive analytics, which were tools we didn’t have on Bronto.”
“We knew, longer term, we wanted to partner with a company that was constantly innovating and that would also plug in seamlessly with our ecommerce platform.”
“Klaviyo provided us with a checklist, which made the process incredibly easy. We had constant contact with our onboarding coach who basically drew out an easy-to-follow path for us and guided us along it.”
“Our onboarding with Klaviyo was such a joy and just so simple.”
“Focus on your marketing automations and campaigns, and bring as many people into your email and SMS database as possible. Understand that you don’t own your Facebook, Instagram, or Google advertising performance—those platforms do. With these data privacy changes, more marketers realize they’re on rented land and they need to own as many brand assets as possible. The best brand asset that still exists is an email address or a phone number.”
“Our biggest challenge right now is getting people to continue seeing our ads. The messaging for the prompt that asks people to opt into tracking on these channels isn’t easy to understand. Opting in should allow us to see better ads that are more relevant. If I wasn’t familiar with digital marketing, I’d click ‘No’ 100 percent of the time because I don’t want anybody tracking me and following me.”
“MailChimp offered super basic email services. With Klaviyo, we can customize emails, automate flows, integrate with Shopify, and build excellent deliverability. The amount of emails that don’t go to spam is so important to us and Klaviyo handles this much better than other providers.”
“Klaviyo gives us the opportunity to automate the entire customer journey — from when people visit the website, add something to their cart, and purchase something, to post purchase with reviews and advocacy.”