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"From an organizational standpoint, it is necessary to have a platform to support content operations. Kapost continues to be the tool of choice for our organization—year after year."
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"We had 4-5 static excel sheets per segment with hyperlinks to content. We didn’t have any history, including which campaign it was part of, how it was produced, or the measurement on the back end. We had no visibility into any of it."
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"Pulling data on completed and in-progress projects is much easier and saves time, so I can act on the data instead of spending too much time compiling it. With Kapost Insights reporting capabilities, we were able to have an overall view of the team’s production and could identify any gaps …
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"We’ve been able to tailor Kapost to the things we need to accomplish. There is one source of truth—in Kapost—and I can’t imagine working without it."
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"My goals were to organize and streamline our content operation, along with making the right content more accessible to sales. We achieved all of those goals."
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"Moving to Upland InGenius has allowed us to hit our 3-hour SLA 100% of the time. Previously it would take almost a full day!"
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“Kapost makes it possible for us to do the scale of email marketing we want to be doing.”
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"Kapost is where we do all our work. It is a part of our marketing communications budget, and we are constantly ensuring that our marketing team embraces it and understands its strategic benefits for our work."
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"I have watched and re-watched all the videos to the end. What a great course. My instructor gave help and encouraging words all along the way. The course has been crystal clear and I’m raring to start applying what I learned!"
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"Kapost was a lifesaver for our rebrand. [The] content audit was a few clicks of the button, which allowed us to add workflows for what pieces of content needed to be changed, chipping away at the process in a streamlined way."
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"Upland ComSci is fantastic to work with. They’ve become a partner to us and have helped us reduce our costs by 8% in end-user support and 25% in domain management."
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"The Kapost workshop discussion provided the most in-depth, richly productive, and thought-provoking content strategy conversations that I have had in my career."
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"Kapost allows us to engineer and implement a world-class content strategy that seamlessly merges marketing, sales, and client services efforts in creating and distributing valuable, relevant, and consistent content to engage, influence, and win our audiences throughout the buyer's journey."
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"Kapost is a valuable tool in our marketing stack. It’s become extremely sticky in our organization—with nearly 30 marketing team members using it daily to produce, review, and approve content. Kapost gives us visibility into the lifecycle of each piece of content, as well as a global view of content …
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“My team begged for Kapost; they said, THIS is what we want for Christmas.”