"We're really poised to get tremendous value out of Kapost with these new integrated campaigns. Kapost will be essential in helping us align our content marketing process with our sales goals."

“Kapost is in our blood now.”

“We all know those ‘where did I put that email?’ moments well. And thousands and thousands all went through bulk filing automatically. Trying to retrieve just one was like looking for a needle in a haystack."

“When Irena first came to us, she was still early in the web development process and knew she had a lot to learn. We were moved by her story and drive to help others; we were ready to do anything to ensure TxMultilisting could help as many people as possible. …

“I believe that geography should not be your destiny, and patients can influence the transplant system and waiting time across transplant centers if we know which center to list at, how to get there, problems that arise on the way, and how to overcome them. I’ve gained knowledge visiting numerous …

"Pulling data on completed and in-progress projects is much easier and saves time, so I can act on the data instead of spending too much time compiling it. With Kapost Insights reporting capabilities, we were able to have an overall view of the team’s production and could identify any gaps …

“It became apparent early on that Kapost and marketing automation work hand-in-hand, and we can’t do marketing automation without thinking about content marketing. Kapost is the way for us to get organized.”

"Kapost is where we do all our work. It is a part of our marketing communications budget, and we are constantly ensuring that our marketing team embraces it and understands its strategic benefits for our work."

“After the first pillar effort, everyone got in-line with this integrated approach.”

"We’ve been able to tailor Kapost to the things we need to accomplish. There is one source of truth—in Kapost—and I can’t imagine working without it."

"We had 4-5 static excel sheets per segment with hyperlinks to content. We didn’t have any history, including which campaign it was part of, how it was produced, or the measurement on the back end. We had no visibility into any of it."

"My goals were to organize and streamline our content operation, along with making the right content more accessible to sales. We achieved all of those goals."

"No one asks me where a particular asset is any more. Everyone knows to just check Kapost!"

"Kapost has become so useful to the point that I don’t even have to work hands-on in it. I can act as a consultant and an auditor and make sure I’m there for high-level problems and issues. But the day-to-day can actually be handled by the sector leads themselves."

“Kapost helps us map to these very easily and stick to the lanes—the persona-based topic areas where we can credibly meet knowledge needs and satisfy curiosities of our target audiences.”