“Kapost helps us map to these very easily and stick to the lanes—the persona-based topic areas where we can credibly meet knowledge needs and satisfy curiosities of our target audiences.”

“The metrics in Kapost cut our content analysis time in half.”

“Kapost is in our blood now.”

"We use Kapost to pull content from disparate platforms, marketing automation, DAM, Social Sites, etc. together in context with campaigns and product launches. Kapost allows us to share this content easily through galleries and measure how much of that content our regional teams are using."

“It became apparent early on that Kapost and marketing automation work hand-in-hand, and we can’t do marketing automation without thinking about content marketing. Kapost is the way for us to get organized.”

"My goals were to organize and streamline our content operation, along with making the right content more accessible to sales. We achieved all of those goals."

"Pulling data on completed and in-progress projects is much easier and saves time, so I can act on the data instead of spending too much time compiling it. With Kapost Insights reporting capabilities, we were able to have an overall view of the team’s production and could identify any gaps …

"Kapost is a valuable tool in our marketing stack. It’s become extremely sticky in our organization—with nearly 30 marketing team members using it daily to produce, review, and approve content. Kapost gives us visibility into the lifecycle of each piece of content, as well as a global view of content …

"From an organizational standpoint, it is necessary to have a platform to support content operations. Kapost continues to be the tool of choice for our organization—year after year."

"I knew when I came to Datawatch, I had to get Kapost. At my previous company, it helped with a heavy approval process and workflow. The product marketing team at Datawatch did a few Kapost demos—and they were hooked. It’s been exciting to get more teams in the platform and …

"Prior to Kapost, the sales team would come to me before a call asking what content we had a for mid-market health company. I would have to dig to find it. I spent hours searching for content and didn’t have enough time to produce content."

“After the first pillar effort, everyone got in-line with this integrated approach.”

"Kapost knows how to set their customers up for success and the implementation is the key to it all. We knew how cool the system was, but didn’t have a clue when it came to the full power and how crucial setting up the taxonomy, types, and workflows was to …

"The Kapost workshop discussion provided the most in-depth, richly productive, and thought-provoking content strategy conversations that I have had in my career."

“We all know those ‘where did I put that email?’ moments well. And thousands and thousands all went through bulk filing automatically. Trying to retrieve just one was like looking for a needle in a haystack."