“We wanted to build a very future-forward tech stack that addressed the data challenges that would have prevented us from scaling. Our ultimate goal was to elevate our communications to the level our customers deserve. That meant engaging with them based on where they are on our website, and building …

"Iterable is a very user-friendly platform with all the functionality we need to track the impact that our email marketing program has on our business growth and revenue."

“Iterable’s extensive API endpoints save us over 15 hours each week by enabling us to efficiently manage our campaigns and templates, while effortlessly pulling metrics.”

“We didn’t want an email application with mobile capabilities bolted on or vice versa. We wanted a platform to support the channels we use now as well as the ones we plan to use in the future. That ruled out pretty much every solution except Iterable.”

“With its unmatched personalization and experimentation capabilities, Iterable is core to our cross-channel customer experience. With its data flexibility and direct, bidirectional integration with Amplitude, Iterable has made it possible to keep users engaged throughout their entire journey, dramatically improving retention and loyalty.”

"We decided to take a big swing and swap out both our ESP and event tracking platforms at the same time, since we needed clean, structured data throughout the customer journey but also a modern ESP that could trigger those flows. We really couldn’t do one without the other!"

“People who received our onboarding communications were 17% more likely to return to the site after signing up and over 16% more likely to end up with a paid subscription. We also saw a 7.4% increase in users adding seven or more people to their family tree, a strong indicator …

"With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience."

“Previously, we were sending more batch and blast push notifications and were unable to personalize based on user engagement patterns and timezone information.”

“I now spend less than five minutes pulling the data for my sites on a weekly and monthly basis. The rest of the time, I focus on actually understanding the customer behavior. These tools save time in the long run and allow your team to create the best experiences for …

"Normally we segment by the channel our users are interested in, but now we are able to be much more granular than that. The customer is more engaged because whatever we’re sending them is highly relevant."

"Because it is so much easier to feed data into Iterable than into our legacy ESP, we have been segmenting based on more personalized, granular customer attributes. We’ve seen our click-through rates double."

"Iterable is our key platform for driving customer growth and engagement at Rocksbox. We can run and optimize all our campaigns just using the Iterable tools."

"Iterable has made it extremely easy for us to execute and optimize sophisticated engagement campaigns with minimal engineering engagement."

"To ensure a guest’s experience is consistent, and we are present when and where they want to engage with Georgia Aquarium, means we can deliver a high-level experience every time, and we’ll hopefully experience a massive increase in engagement."