“IRI’s Hendry Market Structure has been extremely helpful in identifying insights regarding how consumers segment our categories and in identifying what the true competitive set is for our brands. This allows us to be stronger partners with retailers, provides an understanding of areas where we can potentially expand our business …

“IRI’s trade planner solution allowed us to leverage our work with pricing models and historical execution to evaluate our financial performance of trade spend and future planning across multiple product lines and retailers. By working with us to identify the performance of our promo activities, (IRI helped us) to better …