“We had no experience with consultants and were always leery of making a large investment just to have them try to pull the wool over our eyes with things that were too complex for us to understand. However, working with the IRI consulting team was one of the best investments …

"We have been extremely impressed with the value that IRI has brought over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market …