IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.
“IRI’s Hendry Market Structure has been extremely helpful in identifying insights regarding how consumers segment our categories and in identifying what the true competitive set is for our brands. This …
“With IRI we knew we would get great traditional mix models accompanied with the IRI Lift solution, and we liked the idea of having those two solutions under one house.”
"They (IRI) helped us ensure that we understood who the consumer was, what was happening in the category, and helped formulate our strategy for growth."
Read IRI Reviews, Testimonials & Customer References from 16 real IRI customers.
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