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IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.
“With IRI we knew we would get great traditional mix models accompanied with the IRI Lift solution, and we liked the idea of having those two solutions under one house.”
“We had no experience with consultants and were always leery of making a large investment just to have them try to pull the wool over our eyes with things that …
“IRI Assortment Optimization is a super powerful tool. We view it as a competitive advantage and don’t want our competitors to know we’re using it. It changed the conversations with …
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