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IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC healthcare, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand cloud-based technology platform, IRI guides its clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market leading growth.
“IRI concept tests are our new staple in our go-to-market innovation process. We will not go to market without testing via IRI!”
“With IRI we knew we would get great traditional mix models accompanied with the IRI Lift solution, and we liked the idea of having those two solutions under one house.”
"IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
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Browse IRI Case Studies, Customer Success Stories, & Customer References from 41 businesses that use IRI.
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