IRI Testimonials

“IRI’s trade planner solution allowed us to leverage our work with pricing models and historical execution to evaluate our financial performance of trade spend and future planning across multiple product lines and retailers. By working with us to identify the performance of our promo activities, (IRI helped us) to better understand the difference between a truly successful trade campaign and what it takes as the ‘cost of doing business.’ The team’s work went above and beyond just giving us a solution and, through the project, they became trusted members of our team.”

“IRI has demonstrated its value and expertise to transform our point-of-sale information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organization but also within our manufacturer partners.”