“IRI’s trade planner solution allowed us to leverage our work with pricing models and historical execution to evaluate our financial performance of trade spend and future planning across multiple product lines and retailers. By working with us to identify the performance of our promo activities, (IRI helped us) to better …

“IRI Assortment Optimization is a super powerful tool. We view it as a competitive advantage and don’t want our competitors to know we’re using it. It changed the conversations with several buyers – going from a rationalization discussion to an expansion discussion. It is so important that incrementality is part …