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“IRI’s Hendry Market Structure has been extremely helpful in identifying insights regarding how consumers segment our categories and in identifying what the true competitive set is for our brands. This allows us to be stronger partners with retailers, provides an understanding of areas where we can potentially expand our business …
"They (IRI) helped us ensure that we understood who the consumer was, what was happening in the category, and helped formulate our strategy for growth."
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Nuro Retention has all the strength of predictive analytics combined with the softer side of non-cognitive surveys to deliver the robust insights needed to reach one simple goal - graduate …
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