“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”
“Integrate has really transformed the way we think about and execute our strategy. Integrate has become our one stop for outbound demand generation.”
"Integrate software has allowed us to scale our demand effort quickly. With Integrate, it’s just a lot less work and makes everything easier. And, the continuously improving results say it all."
"We were servicing five different regions. If we wanted to scale for an ‘always-on business’ like ours, we had to optimize lead discovery, management and processing."
"With Integrate’s platform in place, we were able to trust that we’re not automatically passing bad data leads over to sales or having to manually filter them. This helped us rebuild the critical trust we needed to ensure sales didn’t just ignore the leads we spent time and money getting – and ensured we didn’t buy junk in the first place with our budget! Solving this challenge meant we were able to focus on down-stream strategic efforts, where marketing can directly impact opportunities. For example, we put the saved resources into lead scoring, cleaning up our automation workflows and routing rules, redefining our lead stages, and integrating intelligence like predictive analytics and AI-assisted lead follow-up programs."
"Everyone said that content syndication doesn’t work at Box. Our reps didn’t want to call a syndication lead and they had good reason! The three main components of a successful syndication campaign – high quality content, effective targeting and data insights – were all broken. Integrate’s platform provides us with a confluence of fixes across these pillars to drive impactful engagements via syndication programs resulting in quality conversations for our sales teams.”
"Adopting Integrate’s platform allowed us to free up resources to focus on advancing our overall media strategy and experiment more in the market. With Integrate’s ability to execute a wide range of specialized programs, it also meant we could test strategies at scale and learn from them easily. For example, we were able to run very clean A/B testing on account-targeting strategies leveraging intent-based predictive analytics to help identify high ROI programs and audiences for specific campaigns."
“Integrate is a solution to very real problems we were having. We've seen results immediately.”
"Regardless of the media vendor, I go through the same process to test leads and use the same form. I don’t have to create a new form every time we run a new program. That’s a huge time saver. I just go to Integrate, set the delivery profile, and make sure everything passes through correctly."
"Finding the right audience and the right vendors to work with so they could deliver quality leads was a challenge. And there was the struggle of running an entire pilot program just to discover the leads were terrible. There was a lot of trial and error and little visibility into which vendors were performing."
"Integrate's Demand Orchestration Software gave us the edge we needed to scale quickly and hit our pipeline goals."
“Integrate’s platform makes our marketers and media dollars more effective and efficient so we can better acquire new customers.”
“Integrate specifically addresses the very same issues that we have struggled with for more than a decade.”
“The Integrate platform creates a sense of both security and consistency in a market that has been very fluid and dynamic.”
“Month-to-month, the Integrate platform pays for itself multiple times over. We’ve enjoyed greater client satisfaction due to increased capabilities brought about by Integrate.”