"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."

“Integrate has reduced time necessary to perform marketing ops duties by more than eight hours per week. That’s an entire day.”

“The Integrate platform creates a sense of both security and consistency in a market that has been very fluid and dynamic.”

“Integrate’s platform makes our marketers and media dollars more effective and efficient so we can better acquire new customers.”

"We were servicing five different regions. If we wanted to scale for an ‘always-on business’ like ours, we had to optimize lead discovery, management and processing."

"Integrate software has allowed us to scale our demand effort quickly. With Integrate, it’s just a lot less work and makes everything easier. And, the continuously improving results say it all."

“Integrate specifically addresses the very same issues that we have struggled with for more than a decade.”

"Integrate allows us to easily see which combination of lead sources and content assets are working for us and which aren't, and we can quickly tweak programs accordingly. Integrate has become an instrumental part of the sales cycle."

“Integrate generates results. The software enables us to make decisions based on data rather than gut instinct.”

"Our primary emphasis is on providing a great customer experience, and in the demand marketing machine we’re building, filling the pipeline with quality prospect data is the first step toward building these customer relationships. That’s where Integrate fits in."

“Whether it’s tracking lead types, filters, guarantees, assets, or custom questions, each vendor both offers and requires something unique - making each and every campaign different from the next. The growing complexity coupled with the need for analysis, and ultimate efficiency made the ongoing management of these vendors increasingly difficult. …

“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”

“Integrate has absolutely improved overall campaign execution and allows our Ad Operations department to focus on other revenue generating tasks. It saves our staff a ton of time.”

“Integrate is a solution to very real problems we were having. We've seen results immediately.”

"Regardless of the media vendor, I go through the same process to test leads and use the same form. I don’t have to create a new form every time we run a new program. That’s a huge time saver. I just go to Integrate, set the delivery profile, and make …