Integrate is an intelligent way to manage all our digital channels and measure all the performance data. It provides an open playing field to show which channels are most effective and act as quickly as possible.

With Integrate’s platform in place, we were able to trust that we’re not automatically passing bad data leads over to sales or having to manually filter them. This helped us rebuild the critical trust we needed to ensure sales didn’t just ignore the leads we spent time and money getting – and ensured we didn’t buy junk in the first place with our budget! Solving this challenge meant we were able to focus on down-stream strategic efforts, where marketing can directly impact opportunities. For example, we put the saved resources into lead scoring, cleaning up our automation workflows and routing rules, redefining our lead stages, and integrating intelligence like predictive analytics and AI-assisted lead follow-up programs.

Integrate has really transformed the way we think about and execute our strategy. Integrate has become our one stop for outbound demand generation.