“We use Integrate’s software to help us make intelligent optimization decisions. It makes us smarter, allows us to make better decisions and provide more value to the client.”
"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."
"With Integrate’s platform in place, we were able to trust that we’re not automatically passing bad data leads over to sales or having to manually filter them. This helped us rebuild the critical trust we needed to ensure sales didn’t just ignore the leads we spent time and money getting – and ensured we didn’t buy junk in the first place with our budget! Solving this challenge meant we were able to focus on down-stream strategic efforts, where marketing can directly impact opportunities. For example, we put the saved resources into lead scoring, cleaning up our automation workflows and routing rules, redefining our lead stages, and integrating intelligence like predictive analytics and AI-assisted lead follow-up programs."
“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”
"We were servicing five different regions. If we wanted to scale for an ‘always-on business’ like ours, we had to optimize lead discovery, management and processing."
"Integrate software has allowed us to scale our demand effort quickly. With Integrate, it’s just a lot less work and makes everything easier. And, the continuously improving results say it all."
“Integrate has reduced time necessary to perform marketing ops duties by more than eight hours per week. That’s an entire day.”
"Our primary emphasis is on providing a great customer experience, and in the demand marketing machine we’re building, filling the pipeline with quality prospect data is the first step toward building these customer relationships. That’s where Integrate fits in."
“Whether it’s tracking lead types, filters, guarantees, assets, or custom questions, each vendor both offers and requires something unique - making each and every campaign different from the next. The growing complexity coupled with the need for analysis, and ultimate efficiency made the ongoing management of these vendors increasingly difficult. With Integrate, I am able to easily configure, monitor and analyze each aspect of every campaign, while holding my respective vendors accountable for the product they are delivering. I can now spend more time as a marketer and less time as an operations administrator, ultimately making more informed decisions.”
“Integrate’s platform makes our marketers and media dollars more effective and efficient so we can better acquire new customers.”
“Integrate has really transformed the way we think about and execute our strategy. Integrate has become our one stop for outbound demand generation.”
"Integrate is an intelligent way to manage all our digital channels and measure all the performance data. It provides an open playing field to show which channels are most effective and act as quickly as possible."
“Integrate has absolutely improved overall campaign execution and allows our Ad Operations department to focus on other revenue generating tasks. It saves our staff a ton of time.”
"Integrate allows us to easily see which combination of lead sources and content assets are working for us and which aren't, and we can quickly tweak programs accordingly. Integrate has become an instrumental part of the sales cycle."
“The Integrate platform creates a sense of both security and consistency in a market that has been very fluid and dynamic.”