"For Just Media, client objectives dictate the media channels used, so maintaining an infrastructure of expertise and technical sophistication among all media channels is essential. Our business model is to have experts – like social, search, programmatic, content marketing and lead generation – integrated into one single team, so our recommendations are not biased by our own capabilities, but instead focus on what channels will deliver the results required."
“Whether it’s tracking lead types, filters, guarantees, assets, or custom questions, each vendor both offers and requires something unique - making each and every campaign different from the next. The growing complexity coupled with the need for analysis, and ultimate efficiency made the ongoing management of these vendors increasingly difficult. With Integrate, I am able to easily configure, monitor and analyze each aspect of every campaign, while holding my respective vendors accountable for the product they are delivering. I can now spend more time as a marketer and less time as an operations administrator, ultimately making more informed decisions.”
"We were servicing five different regions. If we wanted to scale for an ‘always-on business’ like ours, we had to optimize lead discovery, management and processing."
"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."