"With Integrate’s platform in place, we were able to trust that we’re not automatically passing bad data leads over to sales or having to manually filter them. This helped us rebuild the critical trust we needed to ensure sales didn’t just ignore the leads we spent time and money getting – and ensured we didn’t buy junk in the first place with our budget! Solving this challenge meant we were able to focus on down-stream strategic efforts, where marketing can directly impact opportunities. For example, we put the saved resources into lead scoring, cleaning up our automation workflows and routing rules, redefining our lead stages, and integrating intelligence like predictive analytics and AI-assisted lead follow-up programs."
"Integrate allows us to easily see which combination of lead sources and content assets are working for us and which aren't, and we can quickly tweak programs accordingly. Integrate has become an instrumental part of the sales cycle."
“The Integrate platform creates a sense of both security and consistency in a market that has been very fluid and dynamic.”
"The first person that strikes up meaningful conversation with a prospective customer could well be the one that ultimately gets the deal. The faster and more effective the lead data flows between systems, the better your ROI from your media investment. With Integrate’s software our clients are able to follow up with prospects within hours or minutes rather than days or weeks and this ultimately improves our campaign performance."
"For Just Media, client objectives dictate the media channels used, so maintaining an infrastructure of expertise and technical sophistication among all media channels is essential. Our business model is to have experts – like social, search, programmatic, content marketing and lead generation – integrated into one single team, so our recommendations are not biased by our own capabilities, but instead focus on what channels will deliver the results required."
"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."
"Integrate is an intelligent way to manage all our digital channels and measure all the performance data. It provides an open playing field to show which channels are most effective and act as quickly as possible."
“Integrate’s platform makes our marketers and media dollars more effective and efficient so we can better acquire new customers.”
“Month-to-month, the Integrate platform pays for itself multiple times over. We’ve enjoyed greater client satisfaction due to increased capabilities brought about by Integrate.”
“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”
"Everyone said that content syndication doesn’t work at Box. Our reps didn’t want to call a syndication lead and they had good reason! The three main components of a successful syndication campaign – high quality content, effective targeting and data insights – were all broken. Integrate’s platform provides us with a confluence of fixes across these pillars to drive impactful engagements via syndication programs resulting in quality conversations for our sales teams.”
"Adopting Integrate’s platform allowed us to free up resources to focus on advancing our overall media strategy and experiment more in the market. With Integrate’s ability to execute a wide range of specialized programs, it also meant we could test strategies at scale and learn from them easily. For example, we were able to run very clean A/B testing on account-targeting strategies leveraging intent-based predictive analytics to help identify high ROI programs and audiences for specific campaigns."
“Integrate has reduced time necessary to perform marketing ops duties by more than eight hours per week. That’s an entire day.”
"Our primary emphasis is on providing a great customer experience, and in the demand marketing machine we’re building, filling the pipeline with quality prospect data is the first step toward building these customer relationships. That’s where Integrate fits in."
“Whether it’s tracking lead types, filters, guarantees, assets, or custom questions, each vendor both offers and requires something unique - making each and every campaign different from the next. The growing complexity coupled with the need for analysis, and ultimate efficiency made the ongoing management of these vendors increasingly difficult. With Integrate, I am able to easily configure, monitor and analyze each aspect of every campaign, while holding my respective vendors accountable for the product they are delivering. I can now spend more time as a marketer and less time as an operations administrator, ultimately making more informed decisions.”