"Finding the right audience and the right vendors to work with so they could deliver quality leads was a challenge. And there was the struggle of running an entire pilot program just to discover the leads were terrible. There was a lot of trial and error and little visibility into which vendors were performing."
"In order to lead the curve, Penton had to transform to a data-driven media company. This meant automating, getting smarter about using our data and scaling our services. Integrate has been an integral partner in this transformation."
"Just Media and many of our clients, view Integrate as a vital extension of any marketing automation system our clients may operate. Not only does Integrate reduce the manual aspects of lead delivery though their lead management platform, it streamlines lead delivery process and saves hundreds of billable hours and thousands of dollars in media wastage as a result of their data governance."
“We use Integrate’s software to help us make intelligent optimization decisions. It makes us smarter, allows us to make better decisions and provide more value to the client.”
"Integrate proactively keeps us informed of new features and are eager to work with us to create and engineer new solutions and partnerships for our clients. This is vital to us as we work to keep our clients ahead of their competition."
"The first person that strikes up meaningful conversation with a prospective customer could well be the one that ultimately gets the deal. The faster and more effective the lead data flows between systems, the better your ROI from your media investment. With Integrate’s software our clients are able to follow up with prospects within hours or minutes rather than days or weeks and this ultimately improves our campaign performance."
"For Just Media, client objectives dictate the media channels used, so maintaining an infrastructure of expertise and technical sophistication among all media channels is essential. Our business model is to have experts – like social, search, programmatic, content marketing and lead generation – integrated into one single team, so our recommendations are not biased by our own capabilities, but instead focus on what channels will deliver the results required."
"We were servicing five different regions. If we wanted to scale for an ‘always-on business’ like ours, we had to optimize lead discovery, management and processing."
"Integrate software has allowed us to scale our demand effort quickly. With Integrate, it’s just a lot less work and makes everything easier. And, the continuously improving results say it all."
“Integrate specifically addresses the very same issues that we have struggled with for more than a decade.”
“Integrate generates results. The software enables us to make decisions based on data rather than gut instinct.”
“The Integrate platform creates a sense of both security and consistency in a market that has been very fluid and dynamic.”
“Integrate is a solution to very real problems we were having. We've seen results immediately.”
"Regardless of the media vendor, I go through the same process to test leads and use the same form. I don’t have to create a new form every time we run a new program. That’s a huge time saver. I just go to Integrate, set the delivery profile, and make sure everything passes through correctly."
“Using third-party media partners is an industry standard for scaling demand gen. But it's only as effective as the degree to which that scale can be measured and managed. That's where Integrate comes in.”