"Mercedes-Benz boosted awareness and purchase intent among new potential customers by running an organic campaign based on data and creative tailored to the generation responding to Instagram content. This led to a success story where the marketing campaign gave rise to an actual business opportunity."

"Guaraná Antarctica has always been innovative on its communications to get closer to the consumers. With the campaign on Instagram, we reinforced this positioning through a relevant content and creative narrative. This was possible because of the innovative nature of Instagram that made us achieve important results for our brand."