"Augmented reality has provided Samsung customers with a real-life experience through their handsets at a time when many people were reluctant to visit showrooms in person. This, coupled with the Euros football tournament, helped increase online sales across our entire range of TVs."

"Growing up as a kid we had arcade parties filled with classic video games and party food like fairy-bread. The games we created for Krispy Kreme Australia act like a spaceship, instantly transporting people through Instagram back to simpler times, on their most familiar companion – their phone."