"We were thrilled at Sephora when Reels rolled out in the Middle East and were keen on becoming the first retailer and beauty brand in the region to trial out this engaging format. We are pleased to see those results from the campaign and study. It has indeed had a …

"We launched our new fragrance line at a time when many retail locations were closed, and the lack of store foot traffic meant low sampling opportunities as a way of product discovery. So we needed a bold new digital ad strategy to successfully stand out in a crowded category."