"Augmented reality has provided Samsung customers with a real-life experience through their handsets at a time when many people were reluctant to visit showrooms in person. This, coupled with the Euros football tournament, helped increase online sales across our entire range of TVs."

"We are always trying to find ways to make our ads feel more authentic to the Instagram platform. We were excited to be part of the ads with product tags test, as it is an organic way for customers to explore our products, which ultimately contributed to an increase in …