"For a couple years now I have been thinking about launching a charity platform that gives more kids the opportunity to play organized sports. And since this is only a side project of mine, every time I revisited my business plan, I'd always stumble upon "what am I going to …

"I engaged Lynn Swords from Ink & Key after reading her intelligent response on Quora about whether startups should use crowdsourcing to name their businesses. Lynn was obviously knowledgeable about the subject and I liked the name Ink & Key which was a good sign. Lynn offered a unique approach …