"For a couple years now I have been thinking about launching a charity platform that gives more kids the opportunity to play organized sports. And since this is only a side project of mine, every time I revisited my business plan, I'd always stumble upon "what am I going to name this thing? I discovered Ink and Key via Quora and noticed they had really good reviews on Facebook so I took a chance. I filled out a simple naming brief, submitted my payment and was invited to a Slack channel. Unlike other name focused crowdsourcing services, the creatives at Ink and Key are focused on quality vs quantity so you don't have to painfully scroll through 1000 names. They are invested and really engaged in the project. Additionally, I really liked how you could collaborate with the entire team or privately with just an individual to give guidance. This collaboration would lead to fresh inspiration and more quality names. In the end, I struggled to pick a winner because there were three really great names. If you are struggling to come up with a brand name, I highly recommend Ink and Key."