"I engaged Lynn Swords from Ink & Key after reading her intelligent response on Quora about whether startups should use crowdsourcing to name their businesses. Lynn was obviously knowledgeable about the subject and I liked the name Ink & Key which was a good sign. Lynn offered a unique approach whereby she runs a mini-crowdsourcing round using professional marketers. The questionnaire Lynn sent made it obvious we were dealing with professionals who wanted to understand our brand's personality and target audience. Lynn setup a Slack project that was soon buzzing with creative suggestions. The team suggested names and we gave feedback to refine their efforts. There were some excellent suggestions, and then one golden nugget dropped out which we think is perfect for our brand. We were really delighted with the process and the result. I would highly recommend this unique experience to help any business or startup with their naming and other creative needs.​​​"