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"Improvado is a new lens through which to view our performance data — the level of insight and efficiency we now have is truly transformative."
“The final straw came with a Search Ads 360 API update. We had clients relying on Search Ads 360's data-driven attribution (DDA) model, and we needed to pull DDA-specific metrics like revenue and conversions. We had this ticket out. I was on maternity leave at the time. When I returned, months had passed, and the issue was still unresolved. We had multiple meetings with our ETL provider, and we even did our research to guide them on how to pull the DDA data. But it was taking too long, and we were stuck manually extracting the data.”
Fivetran is the easiest way to replicate data into your warehouse. They’ve built the only zero-maintenance pipeline, turning months of on-going development into a 5-minute setup. Their connectors bring data from applications and databases into one central location so that analysts can unlock profound insights about their business.
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
DataXu is transforming the way companies build their brands in a digital world through the industry’s only fully integrated programmatic marketing solution. The DataXu Platform offers cloud based software that leverages data and analytics to help enterprise marketers better understand and engage consumers, and optimally manage marketing investments for more efficient and effective customer acquisition strategies.
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