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"Improvado's customer support was key to navigating the various stages of scaling SoftwareOne's marketing data operations, from security reviews to expanding usage to global data. Furthermore, the support team exhibited excellent communication, making sure that new features and improvements were incorporated based on SoftwareOne's specific needs and requirements. This tailored approach to customer support allowed SoftwareOne to build a strong, long-lasting relationship with Improvado, and the results speak for themselves."
“The final straw came with a Search Ads 360 API update. We had clients relying on Search Ads 360's data-driven attribution (DDA) model, and we needed to pull DDA-specific metrics like revenue and conversions. We had this ticket out. I was on maternity leave at the time. When I returned, months had passed, and the issue was still unresolved. We had multiple meetings with our ETL provider, and we even did our research to guide them on how to pull the DDA data. But it was taking too long, and we were stuck manually extracting the data.”
Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Marketing Automation Personalized - Track your customers and visitors in real-time and understand their online behavior including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based on customer purchase behavior.
NinjaCat is a scalable reporting and data storytelling platform built for agencies, media companies, and multi-location brands. They enable you to connect all your marketing data sources into a single platform, build and automate stunning reports and dashboards that have the flexibility to scale with your accounts. All while eliminating the manual data wrangling and management, helping you accelerate your time to insights.
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