“The primary goal was to simplify the process and free up time for the team by eliminating the manual download, manipulation, and presentation of data back to clients.”
"The Improvado team has been very responsive and proactive with communication. Right from the beginning of our partnership, the Improvado team scheduled a weekly sync call to make sure we had all the support we needed to succeed, and they sent us weekly recap emails with the progress on their side."

Saatchi & Saatchi has grown from a start-up advertising agency in London in 1970 to a global creative communications company headquartered in New York with 114 offices in 67 countries and over 6000 employees. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third largest communications group. They are a full service, integrated communications network and they work with 6 of the top 10 and over half of the top 50 global advertisers. They are in the business of getting people to fall in love with their clients’ products and services.
Singular is a marketing intelligence platform that unifies marketing analytics, giving marketers actionable insights from previously siloed data. By connecting upper funnel marketing data with lower-funnel attribution data, marketers can measure ROI from every touchpoint across multiple channels and optimize spend down to the most granular levels. Singular currently tracks over $10 billion in digital marketing spend to revenue and lifetime value across industries including commerce, travel, gaming, entertainment, media, and on-demand services.
TractionNext are experts in acquisition and engagement, helping businesses of all sizes streamline marketing campaigns with marketing automation, SMS, abandoned cart, promotions and online behaviour tracking. It's technology that doesn't get in the way of business and integrates easily with your existing eCommerce and business apps.











