Idio exists to power the perfect customer conversation, driving insight, engagement and revenue for leading marketers worldwide. Idio’s Content Intelligence platform identifies patterns in each customer’s content consumption to understand their interests, predict their intent, and ensure profitable engagements in the marketing, sales and service environments.
"Marketing automation has driven a lot of efficiency in the process of sending campaigns, but a lot of time was spent in manually preparing the content in those campaigns. The single biggest efficiency driver we have within the department is the use of Idio to auto-populate content in the emails that we send."
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