“Ideally encourages teams to not be scared of putting stuff out there and seeing what comes back, then having a few goes at it. It allows us that freedom to play a little bit more Every marketer wants that get-out-of-jail clause to test their ideas, and Ideally provides that with …
“We tested HELL Pizza’s new campaign. The first time we used quick-turnaround research, we didn’t test the right thing. We messed it up. The second time we did it, we got much better insights."
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