“Ideally encourages teams to not be scared of putting stuff out there and seeing what comes back, then having a few goes at it. It allows us that freedom to play a little bit more Every marketer wants that get-out-of-jail clause to test their ideas, and Ideally provides that with …

“Ideally’s latest update makes it easier to simplify how we view the category and the occasions and need states our consumer segments sit within. It’s available in a format that gets us straight to the insight without the heavy admin or analysis, and it gives us a stronger foundation to …