“Ideally’s latest update makes it easier to simplify how we view the category and the occasions and need states our consumer segments sit within. It’s available in a format that gets us straight to the insight without the heavy admin or analysis, and it gives us a stronger foundation to …

“I put together a presentation one night, sent it off, and boom—we had our results, The simplicity of Ideally’s design and intuitive user experience made it easy for everyone at Ārepa to jump in and understand the results. The team could analyse consumer feedback, and refine their product without ever …