“The interesting thing with these sorts of questions is how do you ask it in a way that you can get the information you need without asking a question in a way that gives you the answer you think you want.”
“Ideally encourages teams to not be scared of putting stuff out there and seeing what comes back, then having a few goes at it. It allows us that freedom to play a little bit more Every marketer wants that get-out-of-jail clause to test their ideas, and Ideally provides that with …
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