"I HubSpot because marketing before HubSpot meant trying to make decisions based off of numbers that were pieced together from various sources."
"When commissioned a survey in 2015, we found that only 50% of the leads we generated were contacted at all. That meant that a lot of our work was going down the tubes; we converted a visitor to a lead and the process stopped. The HubSpot software allows us to be much more in charge of that."
"The HubSpot software really made us think about who we wanted to target and about which problems we could solve for them. We gave them names, like DevOps Dave, a technical end user in development and operations who wants to know about back end performance issues, and Marketing Mary, who wants to make sure that she isn’t losing conversions because her website is slow."
"When we started with HubSpot, we did the training and took the knowledge we gained and turned it into a marketing strategy."
"I HubSpot because engaging with our prospects in a timely, relevant way is our top priority."
"As our prospects are responding to our content, we want to be prepared and ready to guide them through the topical areas in which they are specifically interested."
"Focusing our content and interactions with prospects based upon their interests and needs allows our firm to form a meaningful relationship with a prospect from the outset."
"Inbound marketing has really changed our whole approach to marketing what’s been insanely helpful is moving from direct mail and outbound tactics, to creating a ton of great content."
"I HubSpot because we need the data and organization for our company to grow efficiently."
"[HubSpot has] saved me a lot of guessing and marketing dollars, because now I can show anyone what we are spending that money on, and how well it works."
"HubSpot was right on target and kept up with us when we said we’re going into the high-season and our target audience changes."
"We wanted to expand our influence and increase the number of people that knew about Bell."
"I HubSpot because it allows for smart business decisions and because it perfectly aligns with the sales process."
"We get a lot of inbound leads, people who come to us because of the HubSpot connection."
"HubSpot is the one way that you can jumpstart the way you market your business and see significant growth by nurturing leads and visitors into sales."