"Social Media is one of the most effective tools we use to promote the Robinson College of Business. It helps me to reach a wide variety of stakeholders, including current and prospective students, alumni, and corporate partners, as well as deans at other business schools. It’s a valuable and efficient …

“We measure results based on certain engagement metrics that are relevant to that particular campaign. Hootsuite helps us track those metrics with its analytics platform. We also use the analytics to keep track of what resonates with our followers and alter our strategy accordingly.”

"Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That’s something that we haven’t had before and makes things much easier for each one of our team members."

"Through the Hootsuite platform we’ve been able to monitor the performance of the various teams that interact with DCT’s social channels, keeping track of pick up and response times to fans. This has been invaluable in providing the right levels of support to the business units and individuals that need …

"Winning with social has really helped us work towards our goal of promoting Abu Dhabi as one of the most desirable places to visit in the world, and Hootsuite continues to play an important part in this success. It has been invaluable to be able to govern all social media …

"Using Hootsuite to collaborate with other schools and departments has made the platform invaluable. As an institution, we now work more closely together than ever before, meaning students are always up to speed about news and announcements that they otherwise may not have known about."

"Hootsuite has empowered us to manage our social media presence effectively and helped us embed PSNI’s social media profiles as a recognised channel for our communities to interact with."

"Being able to communicate with road users about relevant traffic information on certain areas is critical to our operation. With Hootsuite, we’re not simply posting announcements and reminders, but we’re responding to customer queries effectively and in a timely manner."

"We are a very consumer-focused company, and social is an amazing way to get insights and have conversations. From a marketing perspective, the entire organization does better when we know what's happening on social, and Hootsuite is a big part of that process."

"Hootsuite allows us to be efficient in creating great content. It allows us to get a broad view of everything that's going out on social, to collaborate efficiently, and to get the right stakeholders in place."

"The secret of our success on social media comes from the consistency we brought to all our social channels and in understanding our audiences. Making our staff brand ambassadors and creating a social media culture has been key to our success on social media."

"Hootsuite has become a strategic social media partner for Meliá and is the foundation for our entire large-scale social strategy. For us, it’s become a 360 solution that aids the management of our profiles across the board, from the global marketing teams to those in each individual hotel."

"We’re convinced that the human resources department of the future will need to have a solid social media strategy, for both the department itself and the people. For us, it’s allowed us to increase brand awareness and reach a larger number of both active and passive candidates."

"The influence of social media on business performance and reputation is indisputable. Being active in this environment has given us the opportunity to share information about our company more effectively and to better understand our clients and all our interest groups, giving us a stronger, closer and more transparent relationship …

"As a next step, we’re looking to use social media for HR, sales, lead generation, internal brand advocacy, and social selling. Hootsuite is always providing us with advice, ideas, and solutions. The partnership helps us continuously achieve more with our strategy and product."