“Our goal at M1 is helping our users build wealth, and that means providing value at every stage of the customer journey.”

“We relied on a traditional CDP to sync events to our downstream destinations, but it was a black box. With Hightouch, we can join millions of events across our entire data stack directly in BigQuery.”

“Before Snowflake, we didn’t have a single view of our customers. Since adopting the platform, we can run near infinite workloads and power 1000+ dbt models that are the backbone of everything we do across the business.”

“Switching to Google Cloud Platform was a company-wide decision led by our CTO because we were using several Google tools. Our Growth teams benefited a lot from the migration due to BigQuery’s simplicity, flexibility, and ease of use.”

“When you have a million companies in your CRM it’s really tough to get a million accurate records.”

“Anything that falls outside of Segment’s specs is considered a custom event, and the platform has no way of actually guaranteeing those events will make it to the appropriate third-party system. Any data that doesn’t meet Segment’s specs isn’t utilized.”

“Before Hightouch, I spent countless hours every month manually pulling CSVs to build and update audiences. The fact that Hightouch automatically syncs our data to any tool means I can spend my time actually testing and experimenting with new campaigns.”

“We have very nuanced factors about our data, specifically as it relates to measurement, retention, and checkout flow. We tried to use other solutions for our activation use cases, but it just didn’t work. With Hightouch, we’re not encumbered by the limitations of a traditional CDP, which means we can …

“Snowflake was an easy choice for us because it gives us granular control over our billing and infinite scalability. It’s powering everything we do at Heap, from analytics to activation to data sharing.”

"Unlike Zapier and CSV uploads, Hightouch lets you use any unique field as a primary key to match a HubSpot contact: we were no longer just restricted to a customer’s HubSpot ID. This was a game-changer for us to handle migrations and connect our financial data from multiple sources"

“With Snowflake, any engineer who knows SQL can work in our data stack. We never have to worry about query performance, and we can join together all of our data sources. Without Snowflake, we wouldn’t have a single source of truth.”

“In Hightouch, we invested in a capability that was easy to implement on our existing big data environments (Snowflake and Databricks) so we could avoid the extensive engineering work required to move data to a new environment or platform.”

“We’re syncing millions of records directly to SFMC every single day to orchestrate personalized journeys for the 65+ million members in our loyalty program. We’re powering thousands of audiences and over four billion emails every year, and that’s not even factoring in what we do across other channels.”

“We wanted to make sure that we could offer the best platform experience to as many of our consumers as possible.”

“Behavioral data is the best indicator of intent. We don’t want to track stuff just for the sake of it. We’re more interested in summarizing behavior and using that to draw conclusions about customer intent.”