"In most tools, it’s very difficult to create a custom metric, let alone integrate into other systems, such as Salesforce. With Heap, we’re helping everyone in the company identify and measure when the user actually gained value from the platform versus simply using it."

“Since our customer data is housed in several different locations, it used to be really difficult to tell a complete story. Before Heap, we just didn’t have a good way to see the whole picture. For example, when traffic came to our site, we could see things like UTM source …