“Our digital product and design teams use Heap to explore customer behavior trends. Our data team uses their automatic ETL to push our clickstream events in our warehouse without any engineering work. Heap helps pretty much everyone here to make better decisions, faster.”
“Since our customer data is housed in several different locations, it used to be really difficult to tell a complete story. Before Heap, we just didn’t have a good way to see the whole picture. For example, when traffic came to our site, we could see things like UTM source and medium in Google Analytics (GA), but then we’d lose customers as they visited pages on the site. When people came from a specific ad campaign, we could see the landing page in GA, but we couldn’t follow their journey through to checkout.”
Pendo was founded in 2013 when alumni from Rally, Google, Cisco, and Red Hat combined their heads and hearts to build something they wanted but never had as product managers - a simple way to understand and attack whatShow more