"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"We were shocked when we didn’t see people waiting around in the booth to place orders but it turned out to be because we really were working faster. We pulled up the daily sales reports, and found out that we’d had our biggest show ever."

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."