"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"I didn’t want to be in a situation where our competitors were offering a better way of looking at products on iPads, and we were still walking in with a paper catalog."

"It is the easiest B2B site I've used thus far, no instructions needed, user friendly. It's not often when you can roll something out like this that doesn't require additional manpower or technical support."

"Now with Handshake, we’re saving the company money, and we’re saving the employee time spent on a manual task. We’re seeing such a huge impact on the merchandiser side. They’re able to place their orders right at the rack—it’s brilliant."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

“A lot companies forget that treating their retailers well is important, and we have honestly stopped carrying products if they don’t. You really have to think about whether the aggravation is worth it. If they treat you really well, keep products in store, and get orders out accurately and quickly, …

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"Stephanie guided me through the entire process I need to know how to answer my internal team’s questions, and the video tutorials were so easily laid out. Going through it step by step made the whole process a lot easier."

"We use Handshake to capture the contact information of the buyers and distributors we meet at shows. This make our job easier because it provides one central platform for housing customer information and for order processing."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"The sales and demo process was really difficult when reps would have to dig through their image library and the file sharing app just to find the files they needed. Our goal was to allow reps to have everything in one platform, so that they could sell, do demos, and …

"We put every single order through Handshake, and that order goes straight into Xero––and out to the warehouse for shipping. No one has to waste time keying in the order."

"It was amazing how quickly reps adopted Handshake and started using it. I think it was within a week of training. Typically, when you’re looking at a project like this, it can take months and months to get it all put together, and that was my biggest fear. But Handshake …