“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"I wanted to increase efficiency and lessen the amount of time sales reps were spending on creating quotes. I also wanted the quotes to look more professional and modern."

"My order management solution provides me with customer history, and I’ve had customers say that they won’t buy from anyone else for this single reason––they get sick of having to call my competitors when they forget something."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"It has made order taking faster and more efficient. Everyone has jumped on board using it and enjoys it. I, for one, love it and think it’s fantastic. It’s cut down the duration of time spent during a booth appointment by half."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"Our customers also enjoy the process of dealing with the Handshake app. I can flip through the catalog without having to lug around a 4-inch binder of all of our products, and the customer gets an immediate confirmation of what they ordered."

"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"It has completely changed the way an order is taken and how we communicate with reps."

"We put every single order through Handshake, and that order goes straight into Xero––and out to the warehouse for shipping. No one has to waste time keying in the order."

"Before, everything was manual, and we would sit for weeks to get all the orders entered. Now, after a trade show, I just review the orders quickly and export them. I have everything I need to begin production."

"We have an internal philosophy that we’re not going to be the sales reps of old. The business has changed so much that you can’t just be a catalog and price sheet guy anymore. That world no longer exists."

“They see that I have an iPad out, and I’m taking photos of sections of the store. I can see if any inventory is low and help them place quick filling orders. All I have to do is email the order from the app.”

“A lot companies forget that treating their retailers well is important, and we have honestly stopped carrying products if they don’t. You really have to think about whether the aggravation is worth it. If they treat you really well, keep products in store, and get orders out accurately and quickly, …

"It’s been great. The PDA used to crash all the time, but the Apple hardware just works."