"I think the most important thing has been that the user experience is simple. We don’t have to do much handholding, and we’ve gotten a lot of really positive feedback."

"It is the easiest B2B site I've used thus far, no instructions needed, user friendly. It's not often when you can roll something out like this that doesn't require additional manpower or technical support."

"I wanted to increase efficiency and lessen the amount of time sales reps were spending on creating quotes. I also wanted the quotes to look more professional and modern."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"Frequently, by the final day of a trade show, orders from the first day of the show are already shipping out the door. Customers appreciate how quickly we can fulfill orders."

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"We tested it out, and it was exactly what we needed."

"I want my sales reps to be perceived as professional trusted advisors that are there for each and every opportunity to assist in growing their accounts business."

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"Handshake delivers sales order automation that greatly benefits our customers, sales and operations teams. The user experience is superb all the way around. This company gets it."

"It’s been great. The PDA used to crash all the time, but the Apple hardware just works."

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …