"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"The number one benefit is the elimination of data entry. You don’t realize this is a huge problem until you’re doing a high volume of business."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"My customer service and data entry teams LOVE Handshake Now we have a digital copy of each order and no more manual entry. Orders that took hours to load now take seconds. It allows our team to focus on actual customer service and sales support as opposed to data entry."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

"I asked the teams if they would be willing to give up Handshake, and the answer was a uniform and resounding, No Handshake has now become an integral part of our sales process."

"It’s great to come into work and find that orders were placed overnight. Before, we had to pick up the request in the morning and get back to the client about stock availability. Now it’s instantaneous. It’s a massive advantage."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"With pen and paper, you have to slow down the process a bit to write down all the information. With a mobile order writing solution, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver."

"It has completely changed the way an order is taken and how we communicate with reps."

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."