"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"I would say that the discussions I had with Handshake’s team were very on point and deep. With the knowledge that they brought to the table, we were able to avoid a lot of hurdles."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"Our customers also enjoy the process of dealing with the Handshake app. I can flip through the catalog without having to lug around a 4-inch binder of all of our products, and the customer gets an immediate confirmation of what they ordered."

"We use Handshake to capture the contact information of the buyers and distributors we meet at shows. This make our job easier because it provides one central platform for housing customer information and for order processing."

"Our vision for the customer experience is to have the most hands-free, easy-to-operate order system, because the task of ordering is difficult when it’s repetitive. We want the customer to say, ‘I ordered efficiently. I received a great confirmation. Everything was in stock, and it arrived on time. It was …

"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"We’re having a very efficient time with the buyer. We can get them pricing on the spot, and we can get an order in at the show. It’s a tremendous increase in efficiency."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

“Sometimes if my supplier ran out-of-stock, they wouldn’t contact me, they would just send me what they had.”