"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"We tested it out, and it was exactly what we needed."

"We looked at many iOS order entry apps before finding Handshake. Handshake offered a well thought out user interface that fit our needs well. Our national sales force loves using it, and the tight integration with our ERP system greatly simplifies our back office operations."

"It was amazing how quickly reps adopted Handshake and started using it. I think it was within a week of training. Typically, when you’re looking at a project like this, it can take months and months to get it all put together, and that was my biggest fear. But Handshake …

"With Handshake we processed orders quicker and lost fewer customers to queuing as a result, the fashion industry is not always known for its patience."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"It’s great to come into work and find that orders were placed overnight. Before, we had to pick up the request in the morning and get back to the client about stock availability. Now it’s instantaneous. It’s a massive advantage."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"We’re having a very efficient time with the buyer. We can get them pricing on the spot, and we can get an order in at the show. It’s a tremendous increase in efficiency."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"It has completely changed the way an order is taken and how we communicate with reps."

"It is the easiest B2B site I've used thus far, no instructions needed, user friendly. It's not often when you can roll something out like this that doesn't require additional manpower or technical support."