"It was amazing how quickly reps adopted Handshake and started using it. I think it was within a week of training. Typically, when you’re looking at a project like this, it can take months and months to get it all put together, and that was my biggest fear. But Handshake …

"Stephanie guided me through the entire process I need to know how to answer my internal team’s questions, and the video tutorials were so easily laid out. Going through it step by step made the whole process a lot easier."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"We’ve been using Handshake now for half a year, and we’ve seen more changes and improvements in the past few months than we saw in the eight years with our own custom solution."

"It’s great to come into work and find that orders were placed overnight. Before, we had to pick up the request in the morning and get back to the client about stock availability. Now it’s instantaneous. It’s a massive advantage."

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"We put every single order through Handshake, and that order goes straight into Xero––and out to the warehouse for shipping. No one has to waste time keying in the order."

"You don’t know what you need until you see it. With the efficiency and expediency of the process, we can talk to so many more customers. We’re writing an insane amount of orders, and the fact that those orders can be written and shipped out that day is a huge …

"We were shocked when we didn’t see people waiting around in the booth to place orders but it turned out to be because we really were working faster. We pulled up the daily sales reports, and found out that we’d had our biggest show ever."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."