"We tried various manual and system approaches to address these problems through the years, all with limited success. Finally, we found the Handshake app in early 2013. It has worked the way I wanted it to from day one."

"With pen and paper, you have to slow down the process a bit to write down all the information. With a mobile order writing solution, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver."

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"It’s been great. The PDA used to crash all the time, but the Apple hardware just works."

"You don’t know what you need until you see it. With the efficiency and expediency of the process, we can talk to so many more customers. We’re writing an insane amount of orders, and the fact that those orders can be written and shipped out that day is a huge …

“Sometimes if my supplier ran out-of-stock, they wouldn’t contact me, they would just send me what they had.”

"The introduction and implementation of Handshake took our sales experience to a new level for our customers. The ease of use and functionality provided a high-tech integration and image to our customers. Helped us start the year off right—innovative."

"I didn’t want to be in a situation where our competitors were offering a better way of looking at products on iPads, and we were still walking in with a paper catalog."

"I asked the teams if they would be willing to give up Handshake, and the answer was a uniform and resounding, No Handshake has now become an integral part of our sales process."

"We looked at many iOS order entry apps before finding Handshake. Handshake offered a well thought out user interface that fit our needs well. Our national sales force loves using it, and the tight integration with our ERP system greatly simplifies our back office operations."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …