"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"We have an internal philosophy that we’re not going to be the sales reps of old. The business has changed so much that you can’t just be a catalog and price sheet guy anymore. That world no longer exists."

“They see that I have an iPad out, and I’m taking photos of sections of the store. I can see if any inventory is low and help them place quick filling orders. All I have to do is email the order from the app.”

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"I would say that the discussions I had with Handshake’s team were very on point and deep. With the knowledge that they brought to the table, we were able to avoid a lot of hurdles."

“Sometimes if my supplier ran out-of-stock, they wouldn’t contact me, they would just send me what they had.”

"We’ve been using Handshake now for half a year, and we’ve seen more changes and improvements in the past few months than we saw in the eight years with our own custom solution."

"The sales and demo process was really difficult when reps would have to dig through their image library and the file sharing app just to find the files they needed. Our goal was to allow reps to have everything in one platform, so that they could sell, do demos, and …

"I’m glad we have Handshake. We’re using Handshake Rep for our sales team and Handshake Direct Online for many of our buyers. Our reps love mobile ordering. Overall, it’s an excellent product."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"With Handshake we processed orders quicker and lost fewer customers to queuing as a result, the fashion industry is not always known for its patience."

"Our customers also enjoy the process of dealing with the Handshake app. I can flip through the catalog without having to lug around a 4-inch binder of all of our products, and the customer gets an immediate confirmation of what they ordered."