"We put every single order through Handshake, and that order goes straight into Xero––and out to the warehouse for shipping. No one has to waste time keying in the order."

"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

"It has completely changed the way an order is taken and how we communicate with reps."

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"We tried various manual and system approaches to address these problems through the years, all with limited success. Finally, we found the Handshake app in early 2013. It has worked the way I wanted it to from day one."

"Think about how many businesses have become self-service. Our customers are going to expect that."

"We did a side-by-side comparison of the first app we invested in and Handshake, and agreed that Handshake was a more robust and modern solution."

“We found Handshake’s interface to be much more user-friendly.”

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"Now with Handshake, we’re saving the company money, and we’re saving the employee time spent on a manual task. We’re seeing such a huge impact on the merchandiser side. They’re able to place their orders right at the rack—it’s brilliant."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

"Frequently, by the final day of a trade show, orders from the first day of the show are already shipping out the door. Customers appreciate how quickly we can fulfill orders."