"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

"Most buyers are really impressed by it. For existing customers, they really love that we can pull up their account quickly on the iPad. We don’t have to waste time."

"Think about how many businesses have become self-service. Our customers are going to expect that."

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"The sales and demo process was really difficult when reps would have to dig through their image library and the file sharing app just to find the files they needed. Our goal was to allow reps to have everything in one platform, so that they could sell, do demos, and …

"It has completely changed the way an order is taken and how we communicate with reps."

“A lot companies forget that treating their retailers well is important, and we have honestly stopped carrying products if they don’t. You really have to think about whether the aggravation is worth it. If they treat you really well, keep products in store, and get orders out accurately and quickly, …

"I didn’t want to be in a situation where our competitors were offering a better way of looking at products on iPads, and we were still walking in with a paper catalog."

"With Handshake we processed orders quicker and lost fewer customers to queuing as a result, the fashion industry is not always known for its patience."

"The number one benefit is the elimination of data entry. You don’t realize this is a huge problem until you’re doing a high volume of business."

"The introduction and implementation of Handshake took our sales experience to a new level for our customers. The ease of use and functionality provided a high-tech integration and image to our customers. Helped us start the year off right—innovative."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"Handshake delivers sales order automation that greatly benefits our customers, sales and operations teams. The user experience is superb all the way around. This company gets it."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."