"We have an internal philosophy that we’re not going to be the sales reps of old. The business has changed so much that you can’t just be a catalog and price sheet guy anymore. That world no longer exists."

"What a relief. All my items are on my phone or iPad. Gone is the giant binder. Gone is the clunky laptop I now breeze in and out of a store with ease."

"I asked the teams if they would be willing to give up Handshake, and the answer was a uniform and resounding, No Handshake has now become an integral part of our sales process."

"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"Most buyers are really impressed by it. For existing customers, they really love that we can pull up their account quickly on the iPad. We don’t have to waste time."

"Frequently, by the final day of a trade show, orders from the first day of the show are already shipping out the door. Customers appreciate how quickly we can fulfill orders."

"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"Our vision for the customer experience is to have the most hands-free, easy-to-operate order system, because the task of ordering is difficult when it’s repetitive. We want the customer to say, ‘I ordered efficiently. I received a great confirmation. Everything was in stock, and it arrived on time. It was …

"We did a side-by-side comparison of the first app we invested in and Handshake, and agreed that Handshake was a more robust and modern solution."

“We found Handshake’s interface to be much more user-friendly.”

"I think the most important thing has been that the user experience is simple. We don’t have to do much handholding, and we’ve gotten a lot of really positive feedback."

"It has completely changed the way an order is taken and how we communicate with reps."

"With pen and paper, you have to slow down the process a bit to write down all the information. With a mobile order writing solution, we can work at the buyer’s pace and allow ourselves to engage with them more. It’s a lifesaver."

"We tested it out, and it was exactly what we needed."

"It is the easiest B2B site I've used thus far, no instructions needed, user friendly. It's not often when you can roll something out like this that doesn't require additional manpower or technical support."