"We’re having a very efficient time with the buyer. We can get them pricing on the spot, and we can get an order in at the show. It’s a tremendous increase in efficiency."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"You don’t know what you need until you see it. With the efficiency and expediency of the process, we can talk to so many more customers. We’re writing an insane amount of orders, and the fact that those orders can be written and shipped out that day is a huge …

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"Our vision for the customer experience is to have the most hands-free, easy-to-operate order system, because the task of ordering is difficult when it’s repetitive. We want the customer to say, ‘I ordered efficiently. I received a great confirmation. Everything was in stock, and it arrived on time. It was …

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"I can’t imagine going back. It’s so easy, professional, and convenient, and everything works efficiently."

“Sometimes if my supplier ran out-of-stock, they wouldn’t contact me, they would just send me what they had.”

"With Handshake we processed orders quicker and lost fewer customers to queuing as a result, the fashion industry is not always known for its patience."

"The number one benefit is the elimination of data entry. You don’t realize this is a huge problem until you’re doing a high volume of business."

"We’ve been using Handshake now for half a year, and we’ve seen more changes and improvements in the past few months than we saw in the eight years with our own custom solution."