"Handshake delivers sales order automation that greatly benefits our customers, sales and operations teams. The user experience is superb all the way around. This company gets it."

"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

"It’s more than an ordering tool for our sales reps and dealers. My vision is for Handshake to provide real-time access to promotions, new product information, shipping notifications, and other updates. It’s about having direct communication between the brand and our sales reps, and between the brand and over 2000 …

"I told Handshake that I needed to be all set up for a trade show in a few weeks, and they were all over it. They told us exactly what information I needed to gather, and walked us through the integration with QuickBooks. It was truly a seamless process."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"It’s great to come into work and find that orders were placed overnight. Before, we had to pick up the request in the morning and get back to the client about stock availability. Now it’s instantaneous. It’s a massive advantage."

"Most buyers are really impressed by it. For existing customers, they really love that we can pull up their account quickly on the iPad. We don’t have to waste time."

"I think the most important thing has been that the user experience is simple. We don’t have to do much handholding, and we’ve gotten a lot of really positive feedback."

“Buyers really have that a-ha moment when they have the product in their hands and can see in-person the different features and benefits it offers.”

"Our dealers are used to B2B sites with their other suppliers. Knowing that Buff, Inc. has one just makes it easier for them. They prefer to log in and buy, rather than making a call or sending an email, and then having to wait on a response."

"We’re having a very efficient time with the buyer. We can get them pricing on the spot, and we can get an order in at the show. It’s a tremendous increase in efficiency."

"We have an internal philosophy that we’re not going to be the sales reps of old. The business has changed so much that you can’t just be a catalog and price sheet guy anymore. That world no longer exists."