"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"The biggest return on investment has been the time savings, which directly translates to cost savings."

"My customer service and data entry teams LOVE Handshake Now we have a digital copy of each order and no more manual entry. Orders that took hours to load now take seconds. It allows our team to focus on actual customer service and sales support as opposed to data entry."

"We did a side-by-side comparison of the first app we invested in and Handshake, and agreed that Handshake was a more robust and modern solution."

“We found Handshake’s interface to be much more user-friendly.”

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"We can let the customers shop as we’re sitting with them. It shows how we custom-cut products."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"We have an internal philosophy that we’re not going to be the sales reps of old. The business has changed so much that you can’t just be a catalog and price sheet guy anymore. That world no longer exists."

“They see that I have an iPad out, and I’m taking photos of sections of the store. I can see if any inventory is low and help them place quick filling orders. All I have to do is email the order from the app.”

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."

"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"Our vision for the customer experience is to have the most hands-free, easy-to-operate order system, because the task of ordering is difficult when it’s repetitive. We want the customer to say, ‘I ordered efficiently. I received a great confirmation. Everything was in stock, and it arrived on time. It was …