"We did a side-by-side comparison of the first app we invested in and Handshake, and agreed that Handshake was a more robust and modern solution."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"We looked at many iOS order entry apps before finding Handshake. Handshake offered a well thought out user interface that fit our needs well. Our national sales force loves using it, and the tight integration with our ERP system greatly simplifies our back office operations."

"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"After joining Cooper-Booth, my vision for ordering was to be more order process agnostic. I would love to say, we just want your orders. If you want to use the web, that’s OK. If you want to have a sales rep write your order, that’s OK. If you want to …

"Our vision for the customer experience is to have the most hands-free, easy-to-operate order system, because the task of ordering is difficult when it’s repetitive. We want the customer to say, ‘I ordered efficiently. I received a great confirmation. Everything was in stock, and it arrived on time. It was …

"It has made order taking faster and more efficient. Everyone has jumped on board using it and enjoys it. I, for one, love it and think it’s fantastic. It’s cut down the duration of time spent during a booth appointment by half."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"We tried various manual and system approaches to address these problems through the years, all with limited success. Finally, we found the Handshake app in early 2013. It has worked the way I wanted it to from day one."

"Think about how many businesses have become self-service. Our customers are going to expect that."

"I think the most important thing has been that the user experience is simple. We don’t have to do much handholding, and we’ve gotten a lot of really positive feedback."

"It’s great to come into work and find that orders were placed overnight. Before, we had to pick up the request in the morning and get back to the client about stock availability. Now it’s instantaneous. It’s a massive advantage."

"Now with Handshake, we’re saving the company money, and we’re saving the employee time spent on a manual task. We’re seeing such a huge impact on the merchandiser side. They’re able to place their orders right at the rack—it’s brilliant."

"We tested it out, and it was exactly what we needed."

"It is the easiest B2B site I've used thus far, no instructions needed, user friendly. It's not often when you can roll something out like this that doesn't require additional manpower or technical support."