"We tested it out, and it was exactly what we needed."

"The number one benefit is the elimination of data entry. You don’t realize this is a huge problem until you’re doing a high volume of business."

"It has completely changed the way an order is taken and how we communicate with reps."

"In order to take advantage of these growing expectations we were seeing in B2B, we needed to provide a reliable, user-friendly tool that would allow us to promote more self-service buying."

"We had a particular customer who was ordering more from a competitor even though our pricing was significantly better. Since we switched to Handshake, though, our ordering experience is so much better that they’ve given us the majority of their business."

"Our independent retailers are passionate about providing the highest quality products to their customers’ pets. They are experts on pet nutrition and pet health and really passionate about what they do, but not always as focused on efficiency and streamlining process."

"There are certain things that we’ve been able to do with this order writing software that we couldn’t do on paper. When customers aren’t quite sure what to order, we bundle packages together. Customers can then get a full line from us, rather than just ordering piece by piece."

"We tried various manual and system approaches to address these problems through the years, all with limited success. Finally, we found the Handshake app in early 2013. It has worked the way I wanted it to from day one."

"Think about how many businesses have become self-service. Our customers are going to expect that."

"It changed our thought process pretty substantially to say that Handshake could do everything and more, compared to our current platform. So we wondered why we should support both of them."

"The introduction and implementation of Handshake took our sales experience to a new level for our customers. The ease of use and functionality provided a high-tech integration and image to our customers. Helped us start the year off right—innovative."

"We use Handshake to capture the contact information of the buyers and distributors we meet at shows. This make our job easier because it provides one central platform for housing customer information and for order processing."

"I told Handshake that I needed to be all set up for a trade show in a few weeks, and they were all over it. They told us exactly what information I needed to gather, and walked us through the integration with QuickBooks. It was truly a seamless process."

"It’s been great. The PDA used to crash all the time, but the Apple hardware just works."

"Some people just prefer to order this way. They don’t have to dig through their email to find a past order. B2B eCommerce is way more effective than anything else."