"We try to do what we can to honor our relationships with retailers by not selling to a store right down the street. If someone’s supporting us, we want to support them. Now we just ask any potential customer for their zip code, enter it into our iPads, and immediately …

"It has made order taking faster and more efficient. Everyone has jumped on board using it and enjoys it. I, for one, love it and think it’s fantastic. It’s cut down the duration of time spent during a booth appointment by half."

"At first, when were in just a few schools, order forms seemed to work just fine. But we couldn’t keep up with the demand, and we couldn't keep up with all the paperwork. We were hiring people just to do data entry, and it just wasn’t efficient."

"I’m glad we have Handshake. We’re using Handshake Rep for our sales team and Handshake Direct Online for many of our buyers. Our reps love mobile ordering. Overall, it’s an excellent product."

"We’re having a very efficient time with the buyer. We can get them pricing on the spot, and we can get an order in at the show. It’s a tremendous increase in efficiency."

"Now with Handshake, we’re saving the company money, and we’re saving the employee time spent on a manual task. We’re seeing such a huge impact on the merchandiser side. They’re able to place their orders right at the rack—it’s brilliant."

"I started this business from home with a bunch of shipping containers. It’s growing nicely, but, you know, you don’t start off at the top. [Handshake] definitely elevates my status as a serious wholesaler."

"Most buyers are really impressed by it. For existing customers, they really love that we can pull up their account quickly on the iPad. We don’t have to waste time."

"I would say that the discussions I had with Handshake’s team were very on point and deep. With the knowledge that they brought to the table, we were able to avoid a lot of hurdles."

"I think the most important thing has been that the user experience is simple. We don’t have to do much handholding, and we’ve gotten a lot of really positive feedback."

"I didn’t want to be in a situation where our competitors were offering a better way of looking at products on iPads, and we were still walking in with a paper catalog."

"The more proposals we can get out there, the more orders we get this is the fastest, most efficient way to communicate that recommended order to the dealer."

"We use Handshake not just because it’s convenient, but because it’s making a difference to our relationships with our customers."

"We tried various manual and system approaches to address these problems through the years, all with limited success. Finally, we found the Handshake app in early 2013. It has worked the way I wanted it to from day one."

"Think about how many businesses have become self-service. Our customers are going to expect that."