Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
“Before Google Tag Manager, we had lots of problems understanding all of the conversions from our AdWords accounts, and that was directly affecting our strategies. Now, we can handle that challenge with as many or as few tags as we want. We’re able to measure all the data we need.”




Read Google Tag Manager Reviews, Testimonials & Customer References from 9 real Google Tag Manager customers.
Browse Google Tag Manager Case Studies, Customer Success Stories, & Customer References from 8 businesses that use Google Tag Manager.