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Google Tag Manager

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Read 9 Google Tag Manager reviews and testimonials from customers, explore 8 case studies and customer success stories, and watch customer videos to see why companies chose Google Tag Manager as their Marketing Analytics Software

Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.

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Customer Rating Review Score based on 2578 reference ratings
4.7/5.0 (2578)

9Testimonials

  • “We [used the] Google Tag Manager API to eliminate a manual, error-prone, process and thus were able to shift our attention from several low-value tasks to determining how to create …

    Angela Grammatas Digital Analytics Manager, Novartis

  • “With Google Tag Manager, we can literally deploy a tag in minutes and provide marketing partners with all the custom data they might need. Now, we’re better equipped to optimize …

    Lothaire Ruellan Director of Online Marketing

  • “With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better.”

    Mona Gandhi Software Engineer
8 more testimonials currently locked

8 Case Studies

  • Magazine Luiza - Customer Case Study

    Rafael Montalvão Media Coordinator

  • Smarter Travel Media liberates resources to tackle new high-value marketing tasks

    Brett Malone Senior Manager of Search

  • InsureandGo - Customer Case Study

    Foster Congrave Digital Marketing Manager
7 more case studies currently locked

Additional Google Tag Manager Information & Resources

Read Google Tag Manager Reviews, Testimonials & Customer References from 9 real Google Tag Manager customers.

Browse Google Tag Manager Case Studies, Customer Success Stories, & Customer References from 8 businesses that use Google Tag Manager.

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