Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
“As a technology company, it is very important for us to remain cutting-edge, especially in marketing and engineering. With Google Tag Manager, we are able to do exactly this. Marketing has found a new level of autonomy and sophistication with our campaigns, while engineering is able to focus on higher-level projects that will continue to propel us forward in our industry.”
Read Google Tag Manager Reviews, Testimonials & Customer References from 9 real Google Tag Manager customers.
Browse Google Tag Manager Case Studies, Customer Success Stories, & Customer References from 8 businesses that use Google Tag Manager.