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Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.
“Before Google Tag Manager, we had lots of problems understanding all of the conversions from our AdWords accounts, and that was directly affecting our strategies. Now, we can handle that …
“With the Google Tag Manager solution in place, we can deploy tags much faster and with far fewer resources. Therefore, the revenue justification can be smaller and we’re able to …
“With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better.”
Read Google Tag Manager Reviews, Testimonials & Customer References from 9 real Google Tag Manager customers.
Browse Google Tag Manager Case Studies, Customer Success Stories, & Customer References from 8 businesses that use Google Tag Manager.
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