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Google Tag Manager

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Read 9 Google Tag Manager reviews and testimonials from customers, explore 8 case studies and customer success stories, and watch customer videos to see why companies chose Google Tag Manager as their Marketing Analytics Software

Google Tag Manager keeps track of a set of tags and tag-firing triggers that define when those tags should be made available on your site. When a user visits the site, the most up-to-date tag configuration is sent over to the end-user’s browser with instructions for which tags should fire.

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Customer Rating Review Score based on 2505 reference ratings
4.7/5.0 (2505)

9Testimonials

  • “Google Tag Manager has been very useful so far, cutting our time-to-market on launching new campaigns and media partners, and reducing overhead on IT.”

    Anderson Kenji Mise Marketing Intelligence Manager

  • “We [used the] Google Tag Manager API to eliminate a manual, error-prone, process and thus were able to shift our attention from several low-value tasks to determining how to create …

    Angela Grammatas Digital Analytics Manager, Novartis

  • “Before Google Tag Manager, we had lots of problems understanding all of the conversions from our AdWords accounts, and that was directly affecting our strategies. Now, we can handle that …

    Rafael Montalvão Media Coordinator
8 more testimonials currently locked

8 Case Studies

  • InsureandGo - Customer Case Study

    Foster Congrave Digital Marketing Manager

  • Airbnb improves vendor data collection to 90%, reduces tag deployment time using …

    Mona Gandhi Software Engineer

  • Smarter Travel Media liberates resources to tackle new high-value marketing tasks

    Brett Malone Senior Manager of Search
7 more case studies currently locked

Additional Google Tag Manager Information & Resources

Read Google Tag Manager Reviews, Testimonials & Customer References from 9 real Google Tag Manager customers.

Browse Google Tag Manager Case Studies, Customer Success Stories, & Customer References from 8 businesses that use Google Tag Manager.

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