"The feedback collection paths are adapted to our customers: each channel targets different customers. The survey is structured in a way that lets them evaluate their experience in relation to different subjects: the in-store greeting, the quality of the products, and the checkout process. We attach equal importance to the …

"It is crucial to convince the whole management team that a tool like Critizr’soffers more than just the results of a satisfaction survey. It is a real managerial tool for day-to-day use that puts the customer at the heart of the company’s concerns. If the management gets the whole company …