“CPA is a big driver for us, we do a lot of paid advertising and organic social. But to have the measurable impact of word of mouth referrals is also really important to understand what’s happening, how it’s happening, and to consistently acquire customers with a low CPA.”

"We’re really leveraging Friendbuy and Klaviyo together to drive a couple of different business outcomes, the first one being retention, because we want to incentivize our past customers to continue enjoying our brand. And then also on the customer acquisition side, to drive those strong purchases through a personal referral."