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Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, and app advertisers to precise audiences throughout the customer journey. Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. Fiksu has led thousands of successful mobile campaigns to drive awareness, user acquisition, and re-engagement for clients such as Amazon, Disney, Activision, Coca-Cola, Electronic Arts, The New York Times, Dunkin’ Donuts, and Starcom. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.
“Fiksu has helped us better identify our key opportunities on mobile and the audience segments that we should target. Most importantly, Fiksu has brought us an international vision and knowledge …
"Fiksu DSP made audience expansion easy: which I imagined would be the primary obstacle of this campaign given the client restrictions on where we could serve ads. Being able to …
“We are quickly maturing as a consumer brand-optimizing around all events within the funnel. We are at a point now where we’re focused on ROI-driven metrics.”
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