Fiksu is a data-fueled mobile marketing technology company that connects brands, agencies, and app advertisers to precise audiences throughout the customer journey. Fiksu’s mobile audience platform combines a massive, proprietary dataset with powerful segmentation tools to create, refresh, and reach audiences. Fiksu has led thousands of successful mobile campaigns to drive awareness, user acquisition, and re-engagement for clients such as Amazon, Disney, Activision, Coca-Cola, Electronic Arts, The New York Times, Dunkin’ Donuts, and Starcom. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures.
"Fiksu DSP made audience expansion easy: which I imagined would be the primary obstacle of this campaign given the client restrictions on where we could serve ads. Being able to target mobile IDs from our network off our network was critical. But it was Fiksu’s ability to create lookalike audiences and mobile personas that provided us with the scale we needed, while also keeping the quality of impressions overall high, which is important and core to our principles as an agency."
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