FATHOM Testimonials

“With offices in Belfast and New York, it is essential for us that we provide our customers and user with international–class in–game UX. We were delighted to source talent and quality of work in Ireland that stands shoulder to shoulder with anything we’ve seen on either side of the Atlantic. We’re already looking forward to working with Fathom again.”

"In 2017, our UX partners at Fathom carried out an invaluable series of remote and moderated usability tests of our discovernorthernireland.com website. Testing with users closely aligned to our personas, Fathom worked hard to design and execute tests aimed to uncover user–driven behavioural insight into the key issues with our site. The tests got to the heart of the experience for users from exploring overall site navigation, to the travel research experience, through to the ease of use of functional tools on the site, from saving and sharing itineraries and trips. Fathom’s research and subsequent prioritised recommendations document, enriched with video highlights, have given us clear guidance as to key areas of focus and attention with regards to fresh look at design, as we embark on a future website strategy. We look forward to working with Fathom again to keep user–insight and experience at the centre of our digital roadmap as we move forward into implementation."