FATHOM Testimonials

"What impressed us most about Fathom was their ability to challenge our students about the importance of thinking like a customer. That really helped make the theory real."

"In 2017, our UX partners at Fathom carried out an invaluable series of remote and moderated usability tests of our discovernorthernireland.com website. Testing with users closely aligned to our personas, Fathom worked hard to design and execute tests aimed to uncover user–driven behavioural insight into the key issues with our site. The tests got to the heart of the experience for users from exploring overall site navigation, to the travel research experience, through to the ease of use of functional tools on the site, from saving and sharing itineraries and trips. Fathom’s research and subsequent prioritised recommendations document, enriched with video highlights, have given us clear guidance as to key areas of focus and attention with regards to fresh look at design, as we embark on a future website strategy. We look forward to working with Fathom again to keep user–insight and experience at the centre of our digital roadmap as we move forward into implementation."