“As our ecommerce ambition grows, it is vital that we tackle customer experience and UX design with the same level of passion that we have for technical excellence in genomics. It all contributes to our differentiation in the life science market. We’re so glad we chose Profound – they were thorough, open-minded, and have a great sense for the end user ecommerce experience, which challenged us in a good way so they could produce great design work. They also demonstrated substantial skill and experience helping us understand our customers, with a very pragmatic approach. With various ecommerce capabilities now in play and more rolling out, we now have a modern, attractive, easy to use site that showcases our products and makes that path to purchase much easier for our customers.”