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"We saw a tremendous amount of richness in the data of customers using our products and transacting with us,The only way we could get that close to them is we had to have a lot more control over the ecommerce platform."
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and …
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