“We knew we wanted to work with bigger advertisers that had higher spend potential. We used $10 milllion in social spend as a cutoff for selecting accounts in our database. We also wanted to be more strategic about how we went after those accounts, so we added our key verticals such as retail, finance, media, auto, CPG, tech, and telco to ultimately select 1,000 out of the 16,000 accounts in our database.”